Team Lead Affiliate Manager in Affscale

1. Role Purpose

The Team Lead Affiliate Manager ensures the overall performance and operational excellence of the AM team by:

• Managing strategic publisher relationships and leading a team of AMs to achieve revenue, ROI, and retention targets.
• Planning and optimizing lead volume, payout strategy, incentives, and testing budgets for Nutra offers.
• Evaluating and reallocating publisher portfolios to align with each AM’s performance and relationship strengths.
• Ensuring all AM activities align with Nutra business goals, Deal Policy Framework, and approved targets.

2. Key Responsibilities

A. Team Leadership & Management

• Lead, coach, and develop a team of 3–6 Affiliate Managers to achieve performance excellence across Nutra offers.
• Directly manage VIP and high-potential publishers, ensuring high engagement, stable traffic, and ROI.
• Take ownership of weekly lead and deal plans, incentive design, and testing budgets, ensuring effective resource allocation and alignment with revenue targets.
• Monitor daily performance metrics (lead, AR, DR, ROI) and take immediate action to address underperformance or traffic anomalies.
• Regularly evaluate each AM’s publisher portfolio (performance, engagement, relationship fit) and reassign publishers to optimize team efficiency.
• Conduct weekly 1-on-1s to review KPI progress (lead volume, ROI, AR, DR, retention).
• Provide structured coaching on deal negotiation, and publisher retention best practices.
• Maintain clear reporting discipline (daily updates, weekly summaries) and ensure all actions are data-backed.
• Foster accountability, collaboration, and professional growth across the AM department.
• Forecast monthly and quarterly performance; ensure lead plans align with capacity and targets.
• Track and analyze, payout – AR target adjustments, testing budgets and incentive results to ensure ROI optimization.
• Proactively identify high-potential Nutra offers and recommend scaling strategies.

B. Cross-functional Collaboration

 With BD Team:

• Collaborate in publisher qualification, ensuring new onboarded partners meet Nutra standards and traffic requirements.
• Support handover and activation of new publishers; monitor early-stage performance (first 7–14 days).
• Share post-onboarding feedback and co-develop reactivation campaigns for dormant publishers.
• Align deal structures and payout policies between BD and AM to maintain consistency and profitability.
• Participate in pipeline reviews to help prioritize acquisition efforts by new GEO and vertical potential.

With Marketing Manager:

• Provide insights on publisher behavior, GEO trends, and offer performance to support marketing planning.
• Collaborate on brand & visibility campaigns to enhance engagement and retention.
• Supply feedback from AMs and publishers post-campaign to refine marketing messages and creatives.

With Finance:

• Work closely to maintain payout (PO) range frameworks, allowing AMs to propose deals quickly and logically.
• Review PO and AR target adjustment proposals for accuracy and margin compliance before submission.
• Track payout-to-ROI performance and recommend adjustments to ensure team goals are met.

With Operations:

• Provide feedback from AMs and publishers on offer performance, LP optimization, and lead quality issues.
• Coordinate closely to test and scale new Nutra products and creatives.

C. Data, Reporting & Forecasting

• Consolidate daily and weekly reports from AMs, analyzing performance trends, risk indicators, and opportunities.
• Present actionable insights and next steps to the Head of AM during weekly review sessions.
• Manage AM tasks, track offer performance, and supervise the deal process to ensure goals are achieved.
• Maintain transparency and accountability in all performance reporting.

3. KPIs & Targets

Revenue, Margin & ROI

Retention & Quality

Team Performance

Cross-team Collaboration