Targetologist, PPC specialist in Konfiskat

The chain of stores "Konfiskat" is one of the leaders of the Ukrainian market of profitable shopping for the whole family. We have been on the Ukrainian market for over 13 years. In connection with active and stable growth, we are looking for an experienced targetologist, PPC specialist to set up effective advertising campaigns. Duties: Development of a strategy for paid promotion of the company's services using various PPC tools. Launching and optimization of advertising campaigns in Facebook Ads. Selection of the targeting audience in accordance with portrait of the company's target audience Searching for new channels for engaging the target audience Preparation of forecasts on the effectiveness of advertising for current and potential customers Analysis of the effectiveness of advertising campaigns using analytics tools (Google Analytics, Google Tag Manager, Facebook Ads) Launching ads to raise posts in Meta Setting up and entering advertising campaigns in Google AdsManaging and optimizing existing campaigns in Google Ads, planning and creating new ones. Creating Performance Max campaigns. Setting up different types of advertising campaigns in Google Ads. Adjusting and optimizing bids. Working with the systematization of keywords and minus words. Writing ads and creating extensions. Requirements: Higher education ( marketing education will be an advantage) Work experience in the position of PPC specialist from 2 years Knowledge at a high level of Google Ads, Facebook Ads. Possession of Google Performance Max, Google Search, Google Display Network, Google Shopping, YouTube Ads, Google Analytics, Google Tag Manager, Merchant Center Examples of successful cases. Understanding of the principles of Internet marketing. Competent command of Ukrainian and Russian languages. Basic knowledge of the English language. Experience in optimization and promotion of sites, in selection and clustering by sections of the semantic core will be an advantage payment Work in a young and successful company. We are growing dynamically, and every proactive employee has the opportunity to grow with us. 5-day work week from 9 to 18:00. If you are interested in the vacancy, please indicate the desired income level in the cover letter.