Targetologist-contextologist in Outsourcing team

Job description Targetologist-contextologist (Performance marketer)

Outsourcing Team is a full-cycle digital agency (SMM, SEO, advertising, site development), which has been working with businesses of various niches for 8+ years and counts the result in money, not in "likes" and "views".

Now we are looking fortargetologist-contextologist who:

• thinks about the client's profit, not only about CTR;

• knows how to build systemic advertising in Meta / Google;

• loves numbers, reports and responsibility for the result.

Position objective

Ensure the growth of the client's income through the launch, management and optimization of targeted and contextual advertising (Facebook/Instagram Ads + Google Ads).

Valuable final product:

• buying a product / ordering a service thanks to advertising;

• conversions from the website, forms, calls, lead forms, applications.

?? What will you do1. Strategy and preparation

1. Analyze niche, input data, brief, client avatars, site, analytics.

2. Form advertising strategy: goals, channels, types of campaigns, budgets.

3. Select target audiences (cold / warm / hot, interests, behaviors, LAL, customer base, pixel).

4. Prepare the structure of campaigns and ad groups (Meta + Google).

2. Launch and conduct campaigns

1. Run and conduct campaigns in:

   • Facebook / Instagram Ads (Traffic, Leads, Sales, Remarketing);

   • Google Ads (Search, Display, Video, P-Max, Remarketing, Shopping).

2. Createcreatives for the audience (AIDA, PAS, info-announcements, variations).

3. Write ad texts and form technical tasks for creatives / banners / videos.

4. Work with budgets: planning, distribution, cost control.

3. Analytics and optimization

1. Monitor key indicators daily:

   impressions, clicks, CTR, CPC, CPA, conversions, bounces, time on site, ROAS.

2. Optimize campaigns:

• adjust bids, budgets, audience;

• add keywords and negative keywords;

• disable ineffective connections "creative-audience-employee".

1. Analyze site and funnel: speed, UX/UI, forms, dumping points, obstacles to conversions.

2. Identify problems (site, offer, sales department, budget) and propose solutions, not just "state a fact".

4. Reports and communication

1. Maintain daily reporting in tables (budgets, impressions, clicks, leads / purchases).

2. Prepare monthly reports:

   • what was done;

   • campaign indicators;

   • analysis of conversions (GA, goals, events);

   • value of the lead / client;

   • work plan and recommendations for the next month.

3. Timely report on:

   • expiration of the budget;

   • anomalies in the work RK;

   • technical issues (site, analytics, forms).

4. Work through CRM/tables/customer groups: in short, essentially, in the format of "problem > analysis > solution options".

Working standards (what the day looks like)

Daily:

1. Check campaigns: impressions, costs, conversions, anomalies.

2. Check sites and analytics (GA, pixels, events, goals).

3. Update reporting tables.

4. Optimize campaigns based on results analysis.

5. Planning tasks in Bitrix / Notion / calendar.

Monthly:

1. Monthly report + work plan.

2. Strategy review for each project.

3. Initiative to test new approaches (creatives, formats, audiences, types of campaigns).

What we expect from you Hard skills

1. Required:

   • experience with Google Ads and Facebook Ads Manager from 1 of the year;

   • understanding of performance marketing: funnel > metrics > money;

   • work with UTM, Google Tag Manager, Facebook Pixel / Events / CAPI;

   • experience in managing budgets from $500-1000/month per project.

2. Will be a plus:

   • e-commerce experience;

   • work with Merchant Center, Google Shopping;

   • basic ability to work with Photoshop / Canva / Figma;

   • experience with Hotjar or others web browsers;

   • experience working with CRM and spreadsheets (Google Sheets / Excel).

Soft skills

1. About you as a person:

   • attention to details (do not start anything "on maybe");

   • analytical thinking - look not only at CTR, but at profit;

   • independence: do not wait for micromanagement;

   • proactivity: propose tests, hypotheses and solutions yourself;

   • responsibility: admit mistakes and correct them, rather than looking for excuses;

   • adequacy in communication: no gossip, no "drama", with respect for colleagues and clients.

Working conditions and format

• City: Khmelnytskyi, office on Zarichanska 3/1.

700">Payment:

• rate + KPI, guideline from 40,000 UAH+ (depending on level and result);

• transparent calculation system: you see exactly what you get paid for.

What you get

1. Projects where you can grow expertise: different niches, different funnels, different formats.

2. Systematic: standards, checklists, templates, reporting - everything is already built.

3. A team that understands marketing: SEO, SMM, development - all in one space.

4. Development: training materials, analysis of cases, exchange of experience, support of the manager.

5. Adequate owner and management: without chaos, with clear rules of the game and a code of ethics.

6. Living environment: sports, participation in races, active people, healthy lifestyle.

How submit

So that we don't waste each other's time, in the feedback must add:

1. Summary.

2. 2-3 cases, where you:

   • briefly describe the niche;

   • starting figures (or current state);

   • what exactly you did (campaigns, audiences, creatives, changes);

   • who got the results (CTR / CPC / CPA / ROAS / number of leads / cost lead).

3. Screens from offices / reports (if possible without disclosing confidential information).