Targetologist in Englishdom

Hello from the Englishdom team! Who is Mitaki? Not just an online English school. We are an EdTech product for learning English. We have been teaching English for 10+ years so that every Ukrainian can achieve their goal or dream — to change their lives, get an offer in their dream company, move or even find their match! A platform for lessons, apps, simulators — our product does not stand still, so we are looking for Senior Target Specialist who will strengthen our marketing team! Your future tasks: Formulate a strategy and set up advertising campaigns in Meta (mainly), TikTok; Optimize and scale RK within the framework of KPI: CPL / СAC; Analyze advertising creatives, identify successful ones and scale them ;Create effective connections: product -> audience -> message, creative -> landing page;Conduct A/B tests and experiments;Set up event tracking;Understand and analyze sales funnels;Conduct competitor marketing research;Interact with product teams and offer your hypotheses/ideas. You can’t do without it: You have 2 years of experience working with targeted Meta advertising; You know how to form marketing strategies; You worked with budgets from UAH 400,000; You know how to work with Google Analytics, social media pixels ;You generate creative ideas for launching new advertising campaigns;You know how to work in a team: describe TK for IT, initiate tasks for creative/content teams;You follow trends and new advertising tools;You have analytical skills, developed critical thinking;You are a confident master of Google Sheets. a plus: You have experience working in international markets, the presence of successful cases; You speak English at the B1 level; You have experience working with LinkedIn. What about us: S/p in the market; Full remote with an adequate schedule; Paid vacation and sick leaves; 50% discount on learning English for employees and children; Free speaking clubs; Up to 80% payment for professional training (courses, conferences, meetups, etc.). Work with a product of great social significance; The opportunity to influence the product and bring it to a global level; A great team - we are open to changes, result-oriented, and just cats:)Do you feel that we will have a match? Then let's get to know each one better! Send us your CV and we will contact you as soon as possible.