Targetologist in 2B Digital

2B Digital is a young, ambitious and fast-growing digital ecosystem created by arbitrators for arbitrators. We don't just run ads - we build products used by dozens of top media buying teams. Our team consists of several areas: 2B Agency Accounts, 2B Mediabuying, 2B Creo, 2B PWA.

We are currently looking for a targetologist who has deep expertise in Meta Ads and a desire to grow with us. You have to work with different projects, implement effective strategies and directly influence the result. We value professionals who are able to combine an analytical approach with creative thinking and work in a dynamic digital environment.

Main duties:

1. Analytics and strategy

• Deep research of the product, market, competitors and target audience behavior;

• Formation of a clear advertising strategy: goals, key metrics, channels, formats, budget;

• Creation of segmentations and audience groups for different stages funnels;

• Building hypotheses regarding creatives, messages, audiences and placements.

2. Launch and management of advertising campaigns

• Full cycle of work with Meta Ads (Facebook, Instagram): launch, optimization, scaling;

• Working with Telegram Ads is an advantage (ability to build test grids and predict results);

• Creation of competent TOR for designers: key messages, video scripts, format requirements;

• Testing of creatives, offers, audiences - with quick and systematic iterations;

• Formation of a logical and effective structure of campaigns for specific business goals:
  – lead generation
  – collections
  – traffic
  – sales/payments
  – warming up and signing up remarketing

3. Optimization and work with analytics

• Daily monitoring of key indicators (CPC, CPL, CPA, CTR, ROAS, etc.);

• Optimization of campaigns to reduce costs and increase performance;

• Finding "bottlenecks" in the funnel and proposing solutions for them elimination;

• Maintenance and control of advertising budgets, adjustments as needed;

• Preparation of clear and structured reports with conclusions and recommendations.

4. Interaction with the team and processes

• Communication with managers regarding tasks, priorities and expectations;

• Coordinating budgets, deadlines, creatives and key decisions;

• Adherence to KPIs and clear implementation of set goals;

• Proactivity in proposals for scaling and improving results.

Understanding the principles of targeting and advertising;

We offer:

• Remote work format (optionally, the possibility to work from the office);

• Separate advertising budget, which the targetologist keeps under report and has complete freedom in management;

• Flexible schedule - you plan the working hours yourself, the main thing is the result and deadlines;

• Long-term projects and the ability to conduct several directions at the same time (provided the quality of work);

• Quick solutions without bureaucracy - we work in a dynamic environment where your proposals really affect the product;

• Constant access to a team of media buyers, designers, analysts, which allows you to quickly launch and test ideas;

• Ability to work with large budgets and different niches;

• Professional development: exchange of experience within the ecosystem, access to tools and the best practitioner;

• The opportunity to influence the strategy and scaling of projects, and not just perform technical tasks.