Targetologist in Cifrove vidavnictvo EKSPERTUS

Eksterus digital publishing house is a Ukrainian publisher of software products and specialized publications. Our mission is informational support for professionals in various fields. We publish specialized electronic journals, expert legal systems, software products and conduct training events for accountants, human resources, medical managers and other specialists.

?More about us:

https://expertus.media/

https://www.instagram.com/expertus.media

https://www.facebook.com/ExpertusUA?

In the marketing team, we are looking for a targetologist who will be responsible for the launch and effectiveness of advertising campaigns in social networks, segmentation for newsletters, development of lead generation and stable growth of marketing indicators.

Main Responsibilities

• Launching and managing paid advertising in Facebook Ads, Instagram Ads, Google Ads (Gmail and search campaigns), Telegram Ads, YouTube Ads, LinkedIn Ads, etc.
• Conducting technical research on new types of ads and their testing.
• Development of the strategy of advertising campaigns in accordance with the goals defined by marketers.
• Segmentation of the audience using the tools of advertising offices and internal databases
• Setting up analytics to track conversions. 
• Preparation and automation of reporting on the results of advertising.
• Resolving technical requests of other employees regarding social networks and advertising.
• Segmentation of audiences and technical settings for newsletters.
• Development of the logic of marketing campaigns of newsletters (trigger scenarios) and setting up of newsletter campaigns in Creatio
• Setting up the technical conditions for displaying paywalls.
• Creating and setting up marketing chatbots in various messengers.

What we offer: