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Targetologist in Sport Layf

Posted more than 30 days ago

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Sport Layf

Sport Layf

0
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Without experience
Kyiv
Full-time work

Translated by Google

campaigns:work with key platforms — Meta Ads (Facebook, Instagram) and Google Ads (Search, PMax, YouTube).Work with audiences: finding new promising segments, setting up remarketing and creating look-a-like audiences. offer". Testing of hypotheses, creatives and landing pages to maximize conversion.Analytics and reporting: preparation of media plans, regular monitoring of metrics and compilation of clear reports that show not just numbers, but business results.Development of remarketing scenario

campaigns:work with key platforms — Meta Ads (Facebook, Instagram) and Google Ads (Search, PMax, YouTube).

  • Work with audiences: finding new promising segments, setting up remarketing and creating look-a-like audiences. offer". Testing of hypotheses, creatives and landing pages to maximize conversion.
  • Analytics and reporting: preparation of media plans, regular monitoring of metrics and compilation of clear reports that show not just numbers, but business results.
  • Development of remarketing scenarios: returning users at all stages of the funnel with personalized offers.
    To solve business challenges a strategic plan, a structured digital guide (audience description, company structure, budget allocation, configuration checklists) and a brand book are described.

    • What we expect from the candidate:

    • Experience of 1-2 years in setting up and running advertising campaigns in Meta Ads and Google Ads. An additional plus will be experience with Reddit Ads.

    • Practical cases: successful experience with performance marketing, where the goal was leads, sales and payback.

    • Analytical thinking: ability to work with Google Analytics 4 and Pixel (setting up events and conversions, ability to draw conclusions based on data and make decisions).

    • Understanding the funnel: the ability to see the big picture - from the first click to the sale - and understanding how each stage can be optimized.

    • Proactivity and independence: we are looking for a person who will not wait for tasks, but will propose ideas and hypotheses for growth.

    • Team player: close cooperation with the designer, content manager and head of digital.

    • The ability to give a clear technical task and communicate effectively is a must.
    Knowledge of the English language (at least B1), 

    Know what CPA, CTR, CPM, CPL, ROAS are.

    Translated by Google

    Without experience
    Kyiv
    Full-time work
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