Targetologist (Meta Ads, TikTok Ads) in GOST

GOST is Ukraine's first specialized building materials marketplace that combines an online platform and its own network of warehouses across the country.

We are creating a system in whichcustomers work directly. This allows us to providebetter prices, fast logistics and convenient customer service.

Now the GOST team is actively expanding, expands marketing activities and launches new projects. That is why we are looking for atargetologist - a specialist who understands how to "shoot" at a target.

The basics tasks

• Full cycle of launching and running advertising campaigns in Meta (Facebook/Instagram) and TikTok Ads

• Niche, audience and competitor analysis

• Generation and testing of hypotheses (creatives, audiences, connections)

• Optimizing campaigns to achieve KPIs (applications, sales, ROAS)

• Cold audience > retargeting

font-style: nonene">Daily monitoring of indicators and generation of reports

• Interaction with the team (marketing director, designer, SMM specialist)

• If necessary, work with bloggers and influencers

Requirements for the candidate

• Experience with Meta Ads (from 1.5 years+)

• Experience or understanding of TikTok Ads

• Understanding metrics: CPL, CPA, ROAS

• Ability to test and scale advertising campaigns

• Experience working with analytics and cases/results

• Responsibility and result orientation

• Understanding the sales funnel, not just "ad setup"

We offer

• InHouse work format, office in Kharkiv

• Strong brand and finished products

• A team that works for results

• Transparent payment system + performance bonuses

• The ability to scale budgets andstay with the team

If you are looking for a stable job with real opportunities for development - we will be glad to see you in our team!

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