Target Manager in SI Group, LLC

We are SI Group, a company actively developing in the field of technology, marketing and digital solutions.
Within our digital hub, we unite a team of creative and technical specialists who create and promote the company's brands.

We are currently looking for a Target Manager, who will help scale digital communications, launch effective advertising campaigns and attract new customers through social networks.

Main responsibilities:

• Launch, setup and optimization of advertising campaigns in Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads (depending on the needs of the company).
• Segmentation and targeting of audiences: interests, behavior, look-alike, remarketing.
• Planning advertising budgets and monitoring the effectiveness of their use.
• Testing different options creatives, ad formats and texts.
• Cooperation with the designer and copywriter on creating effective creatives.
• Analysis of the results of advertising campaigns (CTR, CPM, CPC, CPL, ROAS).
• Preparation of weekly and monthly reports.
• Tracking trends in social networks and implementation of new tools.
  
  Requirements:
• 1.5-2+ years of experience working with targeted advertising (Facebook Ads, Instagram Ads, TikTok Ads).
• Practical skills in working with Ads Manager, Business Manager.
• Understanding digital marketing funnels (TOFU–MOFU–BOFU).
• Knowledge of remarketing principles and look-alike construction audiences.
• Experience with pixels, events and conversions (Facebook Pixel, TikTok Pixel, GA4).
• Basic knowledge of Google Analytics and Google Tag Manager.
• Important: experience with lead generation.
• English - from Intermediate (for working with foreign materials and cases).
  
  Soft Skills:
• Analytical thinking and attention to details.
• Creativity in the approach to building audiences and creatives.
• Responsibility for results, focus on KPI achievement.
• Communication, ability to cooperate with a creative team.
• Self-organization, ability to work at a fast pace.
  
  Culture and advantages of SIG:
  • Modern office in the city center - stylish space with a comfortable atmosphere, convenient location and pet-friendly.
  • We invest in your development - training, mentoring, rotations between projects and opportunities for career growth.
  • Here you can implement your ideas — minimum bureaucracy, maximum space for creativity. We create the future together.
  • Management that inspires - open leaders who are ready to listen, support and help unlock potential.
  • Team building and joint activities - we love to unite the team and create warm memories outside of work.
  • Competitive pay - we value your work and rewardwe eat fairly.
  • 12 days of paid sick leave — your health is our priority.
  • 24 calendar days of vacation — so that there is enough time for rest and recovery.