Sportsbook CRM Manager in Veli Group

Sportsbook CRM Manager Київ About THE VELIGROUP THE VELIGROUP isaninnovative and forward-thinking online business, developing products and operating inthe iGaming world ofSports-Betting and Casino. Our leadership team brings many years ofexpertise that isharnessed tocreate anextraordinary success rate. Wespecialize inmature and developing regulated territories and operate our own brands only while controlling the value chain from A-Z. Our cutting-edge technology, Omni-Channel customer-centric approach, and data-driven strategy allowus tomanage brands inhighly competitive territories. About the position Wewould like torecruit askilled Sportsbook CRM Manager totake our Sportbook omni-channel experience tothe next level. The individual inthis role will beresponsible for developing and implementing strategies toacquire new customers and toretain existing ones inour sportsbook vertical across all channels. Duties and Responsibilities Create and manage the sportsbook calendar and the monthly promotional calendar Coordinate with the relevant teams tooversee their execution ofpromotions— marketing, performance marketing, CRM, and studio Make adaptations and optimizations asrequired toimprove results per channel, per shop, per segment etc Measure, report and optimize all CRM activities within the Sports product Work against the budget and CRM targets and make sure you cover all KPIs with the right actions for the right segments Send daily and weekly reports tothe Head ofCRM Make sure the website and comms are targeted correctly and accurately Make sure promotions are visible, easy, clear, and simple for our customers toengage with Analyze competitors’ marketing products and offers inmarkets where Paridirect operates Analyze customer data toidentify trends and opportunities Monitor industry trends and stay up-to-date onbest practices inacquisition. About the Ideal Candidate 1+years ofexperience inSportsbook promotions Passion and extensive knowledge ofsports and betting Proven track record ofdriving growth for acompany Strong analytical skills and experience using data Experience working onthe African market (preferable option) Excellent communication and leadership skills Fluent inEnglish— must Fluent inFrench— advantage Ability toanalyze large amounts ofdata quickly and accurately What weoffer: Bepart ofadedicated team, building exciting brands indiverse territories Ultra-vibrate, fast-paced environment Food allowance, Travel expenses, and Pension aslaw Achance tofulfill and realize your potential inahyper-scale business Great opportunities for career growth within the group Experience inafast-growing international company