Specialist in contextual advertising (PPC, Google Ads) in Traffbro Limited

Join an effective and quite successful arbitration team if you have the following knowledge and skills: 1 year of experience working with contextual advertising; Experience working with Google Ads search (understanding of tools and capabilities of the advertising system); Understanding of the principles of Google Analytics, Google Tag Manager ;Quick self-learning, discipline and self-organization;Knowledge of key advertising indicators — CPC, CPL, CPA, CTR, ROI; Mastery of Excel (Google Sheets); It will be an advantage if you have experience with gray niches. Your responsibilities will include: Creation and preparation of Google accounts and Google Adwords advertising cabinets; Setting up campaigns: launch and management, writing "selling" ads, keyword selection, competitive analysis, moderation; Work with semantics: analysis, expansion, negative keywords; Analytics of campaigns: identification of strengths and weaknesses, ensuring the correct allocation of the budget, scaling of RK; Evaluation and adjustment of strategies to increase the effectiveness of campaigns: bids, keywords, creatives, landing pages; Monitoring of competitor activity; Management and control of budgets in advertising offices. We offer the following working conditions: Modern office in Osokorky (after a trial period, a remote work format is possible); Official employment; Opportunity to attend thematic conferences.