Social Media Manager in Enchant

The Social Media Manager for Enchant Christmas will be a key player on the marketing team, responsible for driving a best in class customer experience by: 1) defining and executing the organic social media strategy across platforms including Facebook, Instagram, TikTok, YouTube, and Pinterest; 2) sourcing and building engaging content that drives awareness and traffic to our website and builds brand affinity; 3) developing a robust follower growth strategy; and 4) increasing customer engagement through content testing and data-driven targeting.WHO WE ARE: We are creators of a magical holiday event called Enchant Christmas featuring the world's largest light maze and village market. We have hosted over 7+ million guests over the past 7 years and have experienced significant growth.WHAT YOU WILL BE ACCOUNTABLE FOR:Developing the Enchant Christmas social media strategy as it relates to messaging, engagement, and content performance, considerate of Enchant’s key audienceHave an eye for compelling content, an aptitude for experimentation and data analysis, and a passion for social mediaOversee organic social for Enchant year-round, from strategy through execution, writing, planning, and scheduling content across social media touchpointsCollaborate with marketing team members or external partners, leveraging Enchant social media channelsWork collaboratively with Guest Services to ensure seamless, direct fan/community communicationRegularly review chatter from Enchant’s online communities and engage with the Engagement team to pose questions to elicit further engagement and sharingIdentify opportunities to share UGC from customers, influencers, and brand ambassadors across all platforms through social listening Work closely with Community Manager and Senior Communications Manager to execute and identify organic influencer and brand ambassador opportunitiesIdentify relevant social and industry trends for in-the-moment content creation opportunitiesCreate cutting edge content pieces across social media channels - includes some design layout creationAbility to hire, manage, and work with external content creators to create original Enchant contentWork with key social media and digital platforms including - but not limited to - Facebook, Instagram, Threads, TikTok, Pinterest, Spotify, and YouTubeEnsure Enchant has a consistent voice and presence across various social media accounts, owning the methodology for each channel and being there for its communityTrack performance of social media campaigns, content, and overall health of Enchant’s social platforms and channels with regular reporting to leadership that speaks to how Enchant will evolve its content strategy over timeConsider how Enchant digital marketing channels work together to raise key social media platform profilesAct as the link between Enchant’s organic social media work and the external Digital Advertising buyer to ensure a seamless sync, maximizing organic content workCollaborate with the Digital Marketing team on boosting content to key audiences and personasWHAT YOU BRING TO THE TEAM:Bachelor's degree in related field and 3+ years of experience in Marketing roles with at least 1 year specifically focused on social mediaExperience using customer data/insights to inform campaign strategy and planningExcellent verbal and written communication skills in the English languageExperience writing customer-facing content that is on-brand, relevant, and tailored to online customersStrong organizational skills, and the ability to manage multiple social platforms simultaneouslyExperience with Adobe, Canva, video editing apps like Capcut, and/or motion graphicsExperience with social media management and project management toolsExperience with building a social community and owning community managementWHAT’S IN IT FOR YOU:Competitive Benefits Package Remote work environment with team members spread out across the worldFlexibility on hours workedThe tools you need to get the job done well - personalized equipment packageWe’re a small yet mighty team so you’ll have impact almost immediatelyWe’re scaling! So, there’s an opportunity to grow with us in whatever professional area you’re looking to growLast but certainly not least, you’re an integral part of creating Holiday traditions and creating magical memories! Plus free tickets to our Enchant events ;) Are you ready to join our team of magic makers? Apply today. We’re excited to meet you! Enchant is an equal opportunity employer. We welcome members of all backgrounds and perspectives to apply. We’re committed to continually developing and upholding an inclusive and diverse environment where every voice, perspective, and idea is heard. We embrace differences and know that our diverse team is our strength and what drives our innovation. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States, Enchant is an E-Verify participant. Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Маркетинг, Продажи и Творческая деятельность Отрасли Поставщики развлекательных услуг и Исполнительское искусство