SMO / Head of Marketing in appflame

СМО / Head of Marketing

Київ

We are appflame , a product IT company. We create life-changing products that break the rules of the game in the category. Geographically, we are located in Ukraine, but in reality — all over the world.

We are looking for the daring and enthusiastic people. Those who are fans of creating real products and dream of launching and developing cool startups. You have ambitions, and we have comfortable conditions for their implementation.

Your project: Hily .

We are looking for a strategic and visionary leader to join our team as the CMO/Head of Marketing . The ideal candidate will be responsible for developing and implementing a comprehensive marketing strategy to achieve our company goals and drive the growth and development of our product, Hily.

Responsibilities:

Ad Network Expertise:
● Demonstrate deep understanding of major ad networks including Meta (Facebook), Snapchat, TikTok, and Google.
● Understand the auction flow and mechanics of these platforms.
● Train and mentor team members on performance marketing strategies and best practices for these ad networks.

Goal Setting and Achievement:
● Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for the marketing team.
● Ensure OKR goals align with overall company objectives.
● Monitor progress and provide regular updates to executive leadership.

Mentorship and Team Building:
● Serve as a mentor and coach to direct reports (N-1).
● Recruit, develop, and retain top marketing talent in Ukraine.

Develop and Implement Growth Strategy:
● Create and execute a comprehensive growth strategy aligned with company objectives.
● Analyze market trends and competitors to inform strategic decisions.

Budget and Performance Management:
● Develop and manage marketing budgets.
● Create media plans and forecast key performance indicators (KPIs).
● Track and report on ROI for all marketing activities.

Process Systematization:
● Break down departmental goals into actionable steps.
● Systematize processes to ensure efficiency and scalability.

Unified Marketing Strategy:
● Integrate performance marketing and creative production under one cohesive strategy.
● Ensure consistent messaging and branding across all channels.

Strategic and Tactical Goal Definition:
● Actively participate in defining company goals at both strategic and tactical levels.
● Collaborate with brand development and product teams for new positioning launches.

Community Building:
● Develop and implement strategies to build a strong community around the product and its mission.

Operational Optimization:
● Drive continuous improvement and optimization in marketing operations.

Market Position and Growth:
● Achieve a Top 3 position in the US market.
● Drive at least 2x growth annually.

Leadership and Ownership:
● Take on a shareholder role, demonstrating commitment and investment in the company’s success.

Requirements:

Experience:
● Minimum 2 years of experience as a CMO or Head of Marketing.
● At least 5 years of experience managing teams of 6+ people.
● Proven track record in performance marketing and comprehensive marketing strategies.

Skills:
● Strong understanding of performance marketing and broad marketing principles.
● Deep expertise in major ad networks such as Meta, Snapchat, TikTok, and Google, including their auction flows.
● T-shaped skill set with a strong foundation in multiple marketing areas.
● Excellent communication and public speaking skills.
● Advanced/fluent in Ukrainian and English.

Leadership and Personal Attributes:
● Proven leader with a track record of achievements in previous roles.
● Initiative-taker, ambitious, empathetic, and visionary.
● High emotional intelligence, concise, and objective.

Additional Experience:
● Experience with OKRs or other goal-setting frameworks.
● Background in product-oriented companies.
● Experience working with apps is a significant advantage.

Why Join Us:

Impact:
● Opportunity to make a significant impact on a rapidly growing company.
● Drive strategic decisions and lead a world-class marketing team.

Growth:
● Be part of a dynamic environment with significant growth opportunities.
● Potential for shareholder status, aligning personal success with company success.

If you are an ambitious and experienced marketing leader passionate about driving growth and building a top-performing team, we encourage you to apply. Join us and help take our product, Hily, to new heights!