POCHE is a brand of custom jewelry and fashion jewelry with a conscious approach to style for those who want to stand out and make an impact.We are looking for an SMM manager with the mindset of a marketer who not only manages social networks, but also shapes the aesthetics of the brand, sets direction and systematically develops it.This is a part-time position, but we expect a high level of involvement, responsibility and proactivity.Important for us:Experience in fashion / jewelery / lifestyle
POCHE is a brand of custom jewelry and fashion jewelry with a conscious approach to style for those who want to stand out and make an impact.
We are looking for an SMM manager with the mindset of a marketer who not only manages social networks, but also shapes the aesthetics of the brand, sets direction and systematically develops it.
This is a part-time position, but we expect a high level of involvement, responsibility and proactivity.
Important for us:
- Experience in fashion / jewelery / lifestyle brands
- A sense of style and a formed aesthetic vision
- Ability not just to execute, but to lead and propose solutions
- Understanding how to build desire through content, not just managing a page
- Ability to work with references, trends and adapt them to the brand
- Proactivity, responsibility and inclusion in development
fashion-segment
Generation of ideas, concepts and light shootings; collection of backstage and UGCPresence at filming (once every 2-3 months)Development of content strategy and visual conceptGeneration of AI-visuals (Midjourney, DALL·E or other tools)Maintenance of Instagram and ThreadsSearch and communication with bloggersPreparation of banners for the site and creatives for advertising of contentAnalysis of results, planning and reportingParticipation in launching email newsletters (will be a plus)Own:
- CapCut / InShot / Canva / Adobe
- Google Docs, Sheets, Trello
- You actively use AI at work (ChatGPT, Midjourney, Runway)
- You understand the principles of building a visual identity and digital creatives
It will be a plus:
- Experience working with the luxury or premium segment
- Understanding the specifics of jewelery content:
(details, light, textures, macro, storytelling around jewelry) - Experience launching collections / drops
- Working with Pinterest / TikTok as a source of trends
- Basic art direction skills
We offer:
- Paid vacations
- 30% corporate discount on jewelry
- Work with luxury content and fashion projects
- Projects you want to add portfolio
- Pace, style and continuous development