SMM manager in Navchannya konditeriv Marina Pilipenko

What an SMM specialist should know: understanding the features, specifics and algorithms of social networks, differences between popular social platforms. For example, by what principle can you get into the recommendations, or vice versa, what is the risk of a ban; knowledge of basic metrics (reach, degree of engagement, average cost per click, conversion rate, user activity, etc.); possession of analytical tools, autoposting services, the ability to form reports; copywriting skills; use storytelling in introductions and posts; mastery of photo and video editors, experience in creating designs (in Canva, Figma), video editing; knowledge of advertising cabinets of the main social networks, as well as the principles of setting up targeted advertising; knowledge of trends and main trends of social media, developed visibility are also important . Responsibilities: formation of a content plan; research of the market, competitors, CA; selection of marketing tools for promotion; preparation of visual content: creation of a simple design, image processing; generation of ideas for posts, rails, based on the strategy and sales plan; copywriting; tracking of statistics; agree on partnership (live broadcasts, mutual advertising) with adjacent market participants; carrying out regular analysis of the effectiveness of promotion, drawing up reports What personal qualities are important SMM: Communicability Dynamism and quick response — trends in social networks change very quickly, it is necessary to constantly "keep your finger on the pulse" and be able to adapt to new conditions. And also — to promptly respond to information drives. Empathy - in order not to just write texts, but to create lively and engaging content, you need to be "on the same wavelength" with the audience: understand their pains, problems and desires. Creativity - posts need to be created every day. A non-standard vision of ordinary things will help to make it interesting and diverse. Attention - a comment not noticed in time can negatively affect the reputation of a brand in social networks, and a typographical error in a post can become its cause. Therefore, attentiveness is a must for an SMM. Literacy and knowledge of elementary rules of business etiquette (correspondence)