SMM manager in PearlTalent Odesa

Pearl Talent Recruitment Agency is looking for a creative and energetic SMM Manager to help us grow our HR brand on social media! We are a dynamic team helping companies find the best employees since 2023. Now we want to tell the world about ourselves, and here we need your help! If you like to create content, understand trends, know how to write interesting texts and are ready to experiment - this vacancy is for you!

Your duties:

• Development and implementation of a content strategy for social networks (Instagram, Facebook, LinkedIn, Telegram)
• Planning of the content calendar for a month ahead
• Analysis of competitors and current trends in HR sphere
• Adaptation of content for different platforms and audiences (B2B for clients, B2C for candidates) Content creation:
• Writing interesting and selling texts (posts, stories, descriptions)
• Creation of graphic content (design of posts, stories, highlights) in Canva/Figma
• Preparation of video content (reels, shorts) — shooting and editing
• Working with photo and video materials (processing, retouching)
• Creating useful and entertaining content about HR, recruiting, advice for job seekers

Communication and engagement:

• Communicating with subscribers in Direct, comments
• Answering questions about vacancies and company services
• Working with customer reviews and candidates
• Conducting polls, contests, interactives
• Moderating comments and maintaining a positive atmosphereAdvertising and promotion:
• Setting up and conducting targeted advertising (Meta Ads, LinkedIn Ads)• Cooperation with a target expert to coordinate creatives
• Working with bloggers and opinion leaders (search, negotiations, cooperation)
• Organizing and promoting events (webinars, online meetings) Analytics and reporting:
• Monitoring of key metrics (reach, engagement, audience growth, conversions)
• Preparation of weekly/monthly reports
• A/B testing of various content formats
• Optimization of strategy based on data Additionally:
• Maintenance of a corporate blog on website
• Email newsletters for clients and candidates• Participation in the creation of presentations and marketing materials
• Development of the employer brand of the company

Required:

• Experience of working as an SMM manager from 1 year (with a portfolio)
• Excellent copywriting skills (ability to write sales and interesting texts)
• Sufficient command of Canva or Figma for creating graphics
• Understanding of Instagram, Facebook, LinkedIn, Telegram algorithms
• Knowledge of the principles of targeted advertising in social networks
• Ability to work with analytics (Instagram Insights, Facebook Analytics, Google Analytics)
• Creativity and attention to visual details
• Competent Ukrainian language (without mistakes!)
• Active lifestyle and proactivity Technical skills:
• Canva / Figma (required)
• Basic video editing skills (CapCut, InShot, Adobe Premiere or similar)
• Robozzle / Planner / Trello for content planning
• ChatGPT and AI toolents for content (will be a plus)

Will be a great advantage: Experience in the HR sphere or B2B segment Professional photography skills Knowledge of Adobe Photoshop, Illustrator, After Effects Experience in managing LinkedIn for B2B Understanding of SEO and content marketing Own blog or successful cases of account growth from scratch

Personal qualities:

• Creativity and non-standard mindset
• Responsibility and punctuality (deadlines are sacred!)
• Ability to multitask
• Openness to new ideas and experiments
• Positive attitude and humor
• Desire to develop in digital marketing

What you will do in the first months:

First month:

• Familiarity with the company, team, services

• Analysis of current social networks and competitors

• Development of a content strategy for 3 months

• Launch of regular publications (3-5 posts per week)

Second month:

• Optimization of content based on analytics

• Launch of targeted advertising

• Start of cooperation with by bloggers

• Conducting the first interactive/competition

Third month:

• Scaling of successful formats

• Introduction of new platforms (TikTok, YouTube Shorts)

• Building a community around the brand