SMM / Content manager / Targetologist (REMOTE full-time or freelance) in Roombambar

Roombambar is a travel company with 16 years of experience in the market.
We help people travel more easily, more comfortably and more consciously - from selecting tours to accompanying the client at every stage.

We work with care for service, honesty in recommendations and love for travel.
Our goal is not just to sell a tour, but to create an experience that you want come back.

Here you will find a lively team, freedom of ideas, real influence on the result.

Main tasks

Advertising, promotion, attracting customers through social networks:

• analysis and development of existing platforms (Instagram, Facebook, Telegram)

• preparation and launch of new ones (TikTok, Threads — for needs)

• definition of marketing goals (general and for each platform)

• development and implementation of brand positioning strategy

• formation of tone of voice in social networks

• creation of rubric and its regular update

• content plan for a week for each platform + situational marketing

• creating a navigation structure (headings, hashtags, visual accents)

• copywriting: posts, stories, texts for videos

• editing short videos (reels, stories, shorts)

• publishing posts, carousels, stories

• setting up and maintaining targeted advertising

• budgeting, analytics, reports (weekly / monthly / quarter / year)

• working with the audience (direct mail, comments, reviews)

• preparation of TK for the team (experts, videos, photos, reviews), performance control

What do you do in the first week

• analysis of current social networks (reach, conversions, engagement, reactions)

• fixation of the “starting point”

• setting of marketing goals

• development of marketing strategy

• creation of a rubric

• preparation of a content plan for a week

• creating basic layouts of creatives

We are looking for a person who

• thinks like a marketer, not just an SMM person

• understands the funnel, conversions, the user path

• can propose solutions independently, and not wait for TK

• can plan, test, analyze and draw conclusions

Required:

experience in tourism - from 2 years
can independently select tours and prices for publications

Will be a plus:

experience working with UGC content
cases of account growth / applications
basic design skills

Format jobs

• full-timeor freelance (we discuss)

• flexible cooperation format

• space for initiative and tests - we are open to your ideas