SEO specialist (Part-Time) in ArboStar

ArboStar is a Canadian-Ukrainian company with a forward-thinking approach to the product, known for its advanced SaaS solutions in the B2B business segment. Guided by excellence, innovation and dedication to our customers, we are leaders in our niche segment. We are looking for a specialist exclusively on a part-time basis! Responsibilities: -Development of comprehensive SEO strategies, including technical SEO, on-page and off-page optimization.-Conducting a technical audit of the website with the aim of identifying problems that may affect its ranking indexation.-Optimization of pages for maximum ranking visibility with the help of meta- tags, H1 and other headings, alt-tags for images.-Development and implementation of strategies to increase external links (backlinks) in accordance with SEO best practices.-Cooperation with content teams to create high-quality and SEO-optimized content that meets the interests of the target audience.-Development and implementation of engagement strategies users through optimized landing pages.-Analyzing the effectiveness of keywords, landing pages and overall campaigns with the help of analytical tools such as Google Analytics, and implementing the necessary changes.-Monitoring changes in search engine algorithms and adapting strategies in accordance with customer requirements.-Regular communication with the technical team to implement recommended changes on the site .-Control and reporting on the status of projects and the effectiveness of SEO initiatives. Requirements: -Minimum 3-5 years of experience in SEO, preferably in the B2B sector.-Case studies of past successful projects -In-depth knowledge of Google Analytics, Google Search Console and other tools for SEO.-Ability to independently analyze data and draw conclusions to improve strategies. -Ability to work in a team and independently.