SEO-specialist (junior+/ middle) in Kraken Leads

Necessary skills✓ Ability to plan, describe, and observe the correct execution of tasks by in-house or outsourced professionals in relevant fields.✓ Practical experience and application of technical aspects of SEO to launch/promote successful projects.✓ Practical experience using Google Search Console/Bing Webmaster Tools/HotJar for project planning and promotion.✓ Practical experience in competitor analysis (on-page/off-page) for project launches and promotions.✓ Practical experience with tools like Ahrefs, SEMrush, Majestic, SurferSEO, Netpeak Software, Screaming Frog, etc.✓ English language proficiency, at least at an intermediate level.Work experience✓ Minimum of 1.5 years in the position of SEO specialist outside the CIS region.✓ Practical experience collaborating with in-house and/or outsourced resources in design, front-end, content, and link-building areas, including delegating relevant responsibilities.Responsibilities✓ Creating anchor lists and technical tasks for link builders and verifying task completion.✓ In-depth semantic content analysis for website pages and creating technical tasks for copywriters.✓ Promoting projects on Google/Bing in non-CIS regions.✓ Conducting market analysis and competitor assessments.✓ Planning the promotion strategy for resources on Google/Bing.✓ Conducting SEO audits of projects.✓ Monitoring and analysing project performance and results.✓ Reporting on project outcomes.✓ Planning project expenditure and revenue structures.✓ Participating in the development of effective work strategies for promotion.✓ Tracking achieved KPIs for projects.✓ Recording and describing successes for future reference.Goals for probation✓ Understanding the company’s structure, resources, and processes necessary to complete the project cycle.✓ Conducted and documented market research with the supervisor, including strategy development, project structure, required budgets, and resources.