SEO/PPC Specialist in TrustNet

Position Overview

We are seeking a talented and motivated SEO/PPC Specialist/Assistant to join our growing team. The ideal candidate will have at least one year of experience in SEO and a solid understanding of PPC advertising. This role is perfect for someone who is eager to learn, highly analytical, and dedicated to optimizing online presence and paid search campaigns for our clients.

Key Responsibilities

• SEO Management:
  • Conduct keyword research to identify valuable search terms and opportunities
  • Optimize website content and structure for search engines (on-page SEO)
  • Implement technical SEO improvements to enhance site performance
  • Monitor and report on SEO performance using tools like Google Analytics and SEMrush
  • Stay updated with the latest SEO trends and algorithm changes
• PPC Campaigns:
  • Assist in the creation, management, and optimization of PPC campaigns across platforms like Google Ads and Bing Ads
  • Conduct competitive analysis and identify opportunities for improvement
  • Perform ongoing keyword discovery, expansion, and optimization
  • Write compelling ad copy and design effective landing pages
  • Analyze and report on campaign performance, providing actionable insights
• Collaborate and Communicate:
  • Work closely with the content team to ensure SEO best practices are implemented
  • Collaborate with cross-functional teams to align PPC strategies with overall marketing goals
  • Provide clear and concise communication of findings, strategies, and results to stakeholders

Qualifications

• Minimum of 1 year of experience in SEO
• Basic understanding of PPC advertising and best practices
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Familiarity with PPC platforms like Google Ads and Bing Ads
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Detail-oriented with strong organizational and time management skills
• Knowledge of HTML/CSS is a plus but not required

What We Offer

• Competitive salary and benefits package
• Opportunities for professional growth and development
• A collaborative and supportive work environment
• Flexible working hours and remote work options
• Access to the latest tools and technology in digital marketing