Senior User Acquisition Manager (Promova) in Genesis

August 16, 2024

Senior User Acquisition Manager (Promova)

Kyiv, remotely

Boosters is a Ukrainian food company. We create EdTech and life-improvement products that bring value to 22 million people around the world. Our applications regularly get into the TOP ratings in their categories.

Maybe you have already seen Manifest or Promova.

Our main advantage is people. We work with those who strive for self-improvement every day and set themselves the goal of winning together with us. The team already has more than 100 people, and we have no plans to stop.

We are currently looking for a User Acquisition Manager to join the Promova team. The main goal of this role is to effectively attract users to our Promova app and platform through paid traffic channels, so that more people (regardless of their age, place of residence and lifestyle) can learn foreign languages ​​conveniently, affordably and with high quality.

Promova is a language learning platform that consists of a mobile app, a website, group courses and individual lessons with tutors, as well as media and social networks. The application has already been downloaded more than 14 million times, and users have completed 35 million lessons with us. The goal of the team for the next 2 years is to occupy a top 5 position among online services for learning foreign languages. And over the next 5 years, we want to achieve the status of a unicorn company with Ukrainian roots.

Your area of ​​influence:

• Attract new users to Promova applications (iOS, Android);
• Effectively manage a large advertising budget to meet and exceed target volumes and ROMI;
• Analyze and test new creatives and targeting settings;
• Test new traffic channels and by-products, bring them to profitability;
• Analyze the market and competitors from the point of view of creatives, funnels, products, generate on this basis strong hypotheses for the development of Promova;
• Work in a cross-functional team to find ways to improve unit economics and scale opportunities.

For this you will need:

• 2+ years of experience in performance marketing;
• Experience with direct purchase of iOS and Android (directly through the App Store / Play Store);
• Experience in tracking direct purchase results, preferably setting up tracking from scratch;
• Experience with MMP (Appsflyer);
• Purchase experience for arrivals (with payment in the application);
• Strong analytical skills, the ability to analyze information and draw conclusions from it;
• Professional knowledge of Google Sheets, Excel - the ability to analyze large amounts of information, form the necessary sections of data, draw reasonable conclusions;
• Understanding of the procurement process and metrics, understanding of unit economics;
• Upper Intermediate English;
• Ability to qualitatively generate new ideas and hypotheses based on data and analytics.

We offer:

• Work in a team of professionals and with an audience of more than one million a month;
• Philosophy and conditions for your constant growthin and development;
• Large space for implementing own ideas and influencing the product.

Corporate benefits:

• Compensation for additional training at external trainings and seminars and Business and Management School for employees;
• A large electronic library and access to paid online courses and conferences, internal conversations and workshops, English courses;
• Corporate doctor and medical insurance.

Interview process:

• Pre-screen with the recruiter (40 minutes);
• Test task;
• Interview with User Acquisition Team Lead (1.5 hours);
• Bar-raising.

Leave your resume and let's create unicorns together! 🦄