Senior Targeting Specialist in Superheroes.marketing

Requirements:

• Ability to develop and conduct effective advertising campaigns
• Ability to achieve your goals
• Ability to quickly analyze the target audience
• Ability to think analytically
• Ability to defend your opinion based on numbers and indicators
• Passion for one's work. Ability to present information in an interesting and accessible manner
• Ability to clearly and convincingly express opinions and show results
• Ability to monitor advertising campaigns to achieve set KPIs
• Ability to set priorities, adhere deadlines and adapt to changes in plans and conditions
• Ability to recognize errors and quickly find solutions to solve them
• Understanding basic metrics: conversions, ROAS, CTR, CPC, CPM, CPA, CPL , LTV, etc.

• Knowledge of basic marketing concepts and terms (sales funnel, CPA, etc.)

  What is required Connections:

• Development and implementation of targeting strategies based on data analysis.
• Selection and adjustment of tools for audience segmentation and targeting .
• Support of advertising campaigns in Meta and Google
• Collaboration with other specialists of the agency to ensure the integrity of marketing campaigns.
• Monitoring the effectiveness of campaigns and adjusting targeting strategies as needed.
• Constant analysis of the competitive environment and trends in consumer behavior.
• Development of media plans.
• Cooperation with the project team to develop relevant and attractive advertising materials.
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• Adherence to set KPIs.
• Development of terms of reference for copywriters and designers to create materials for advertising campaigns.
• Reporting on campaigns and data analysis to improve strategies.
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• Development and conducting of trainings for professional development of the Superheroes.Marketing team.