Senior SMM Specialist in RecruitGarden

Main Responsibilities

– craft and implement social media strategies to ramp up employer brand awareness, engagement, and lead generation on LinkedIn and Instagram

– curate and share top-notch, engaging content tailored to each platform’s audience and goals

– nurture social media communities, interacting with followers

– oversee social media campaigns, from content creation to performance tracking

– keep a finger on the pulse of the latest social media trends and tools to keep our brand ahead of the curve

– collaborate with internal teams to sync social media efforts with broader marketing objectives

– monitor and dissect social media performance data, offering regular insights and suggestions for improvement

– engage with our audience, responding to comments and messages, and fostering community growth

– stay in the loop on industry trends, competitor moves, and relevant news to spot new opportunities for our social media strategy

Mandatory Requirements

– bachelor’s degree in Marketing, Communications, or a related field

– proven track record in managing social media platforms, especially LinkedIn and Instagram (bonus points for TikTok and X understanding)

– solid grasp of social media metrics and analytics tools to monitor performance and tweak strategies

– stellar written and verbal communication skills, with a knack for crafting compelling content and engaging with audiences

– a knack for creative problem-solving to dream up innovative social media campaigns and strategies

– ability to thrive in a fast-paced environment and juggle multiple projects at once

– meticulous attention to detail and organizational prowess

– experience with social media management tools, scheduling software, and graphic design tools is a plus