Senior SEO specialist and Social media expert in OrangeUni

Job Title: Social Media Expert and SEO Specialist

Location: Remote/Hybrid (Limassol, Cyprus)

Job Type: Full-Time (40 hours per week)

About Us: We are a forward-thinking company focused on maximizing our digital presence and engagement. We specialize in creating impactful advertising campaigns and optimizing our online visibility. We are seeking a versatile and talented individual who can excel in both social media advertising and SEO to join our dynamic team. Let's team up, where expertise finds its true home, and together, we will build a future filled with success and growth!

Job Description: We are looking for a skilled Social Media Expert and SEO Specialist to manage our online advertising campaigns on Meta (Facebook), Snapchat, and TikTok, while also enhancing our website’s search engine visibility. The ideal candidate will have a strong understanding of digital marketing strategies, social media advertising, and SEO best practices. This role offers the flexibility of working remotely or in a hybrid capacity from our office in Limassol, Cyprus.

Key Responsibilities:

1. Social Media Advertising:

   • Develop, implement, and manage social media advertising campaigns on Meta (Facebook), Snapchat, and TikTok.

   • Create compelling and engaging ad content that drives traffic and conversions.

   • Monitor and analyze campaign performance, adjusting strategies to optimize results.

   • Stay updated on the latest trends and best practices in social media advertising.

2. SEO Strategy and Implementation:

   • Conduct comprehensive SEO audits and develop strategies to improve organic search rankings and drive traffic to our website.

   • Perform keyword research and analysis to identify high-impact opportunities.

   • Optimize website content, meta tags, and other on-page elements for SEO.

   • Build and execute link-building campaigns to increase domain authority.

3. Content Creation and Management:

   • Collaborate with the content team to create SEO-friendly content that aligns with our brand and marketing goals.

   • Develop and manage a content calendar for social media posts and SEO content.

   • Ensure all content is optimized for search engines and social media platforms.

4. Analytics and Reporting:

   • Track, analyze, and report on key performance indicators (KPIs) for both social media advertising and SEO efforts.

   • Provide actionable insights and recommendations based on data analysis.

   • Use tools such as Google Analytics, SEMrush, Ahrefs, and social media analytics platforms to monitor performance.

5. Collaboration and Communication:

   • Work closely with marketing, design, and content teams to ensure cohesive and effective digital marketing strategies.

   • Communicate effectively with team members and stakeholders to align on goals and strategies.

   • Participate in brainstorming sessions and contribute creative ideas to enhance our digital presence.

Qualifications:

• Proven experience as a Social Media Expert and SEO Specialist, with a strong portfolio of successful campaigns and SEO projects.

• Proficiency in social media advertising platforms (Meta Ads Manager, Snapchat Ads, TikTok Ads).

• In-depth knowledge of SEO tools and software (Google Analytics and similar).

• Strong understanding of digital marketing principles and best practices.

• Excellent analytical skills and ability to interpret data to make informed decisions.

• Creative mindset with strong content creation and copywriting skills.

• Ability to work independently and manage multiple projects simultaneously.

• Strong attention to detail and commitment to delivering high-quality work.

• Excellentcommunication and teamwork skills.

• English language — intermediate level

• Good command of English, both written and verbal.

Preferred Qualifications:

• Experience with additional digital marketing channels (e.g., Google Ads, email marketing).

• Knowledge of HTML/CSS and basic web development principles.

• Familiarity with graphic design tools such as Adobe Photoshop and Illustrator would be a plus.

• Certification in Google Analytics, Google Ads, or relevant social media advertising platforms would be a plus.

Benefits:

• Flexible working hours and the ability to work remotely.

• Opportunity to work on diverse and exciting projects.

• Collaborative and supportive team environment.

• Competitive salary and benefits package.

We are looking forward to reviewing your application and exploring how you can contribute to our team!