Senior Retention Manager in Playtini

Hello 👋 Let's get to know each other! Playtini is a Ukrainian IT company that has been developing its own products and performance marketing in the field of iGaming since 2014. We are successful thanks to: ・our team, which unites ambitious people who do what they love・our interaction in the form of a partnership, which helps us grow and achieve results・our processes, which are transparent and burdened by bureaucracy・our products, which correspond to modern trends and which are interesting to work on. If you like it the same way as Yakin, you can become a Senior Retention Manager of our company. Your future tasks: ・audience segmentation, monthly planning and development of marketing activities for different segments and groups of users・automation of personalized programs/logics for managing the life cycle of users via Email, Push, SMS and other retention channels・calculation of forecasts by activity and analysis of the effectiveness of the measures taken, segmental analysis of the effectiveness of marketing expenses・conducting A/B testing, working on improving metrics・analysis of the market and competitors, setting up technical specifications for the development team to implement new features for customer retention・interaction with the product team to improve the product. Your experience is relevant to us if you: ・have 3+ years of experience in a similar position・have experience working on an iGaming product・have experience in developing and conducting marketing activities retention and return of players・you understand the main approaches to A/B testing and hypothesis testing to optimize marketing activities・you know the main marketing and cost indicators (LTV, ARPU, RR, CR, GGR, NGR secrets)・you have experience working with analytical tools. We offer: ・office work format・comfortable and modern office absolutely necessary for work (generator, starlink, shower, shelter)・full accounting support of FOP and payment of taxes by the company・paid 20 rest days and 10 sick days・office masseur services・monetary gifts for celebrating family holidays and financial support in difficult situations adaptation, you know exactly what goals need to be achieved・participation in specialized conferences and thematic events・and as much as we win—also bright teambuildings and corporations. Our further interaction will consist of the following stages: 1st stage: getting to know the Talent Acquisition Manager 2nd stage: online interview3- 1st stage: final interview.*We will be happy to review your resume and the most relevant experience, and contact you within 5 working days.