Senior Product Marketing Manager in Performics Ukraine

September 3, 2024

Senior Product Marketing Manager

Kyiv

Who are we?

Performics Ukraine is an international performance marketing agency. We were founded in 1998, became part of Google in 2004, and are now part of one of the world's largest marketing and communications groups, Publicis, which employs more than 80,000 people in more than 100 countries, and our clients include the world's largest brands from different market segments.

We are among the TOP-3 performance marketing agencies of Ukraine according to the results of the rating of digital agencies of IAB Ukraine, 2023. We have awards in the Effie Awards Ukraine and IAB MIXX Awards Ukraine competitions.

You can join our progressive team of professionals. We have big ambitions, goals and a desire to improve the effectiveness of our clients' marketing investments. We are constantly growing and developing. And you can do it with us.

We expect you to have the following skills and experience:

• 5+ years of experience in Performance/Digital/Product Marketing and E -Commerce
• 2+ years of experience in the role of Performance/Digital/Product Marketing Manager
• Work experience and deep understanding of SEO
• Deep understanding of the principles of the main Performance channels: Google Ads, Facebook Ads, Price Aggregators, CPA
• Comprehensive deep knowledge of Performance/Digital/Product Marketing and E-Commerce tools
• Deep knowledge and practical experience in product analytics (Web, App )
• Experience with various tools: Google Tag Manager, Google Analytics, GA4, Firebase, Similarweb, Serpstat, Google Data Studio, Google Sheets/Excel
• Knowledge of Customer Acquisition and Retention Marketing , sales funnel
• Experience in market and competitor analysis
• Experience in data-driven decision-making
• Strong analytical skills and attention to detail
• Strong project and time management skills
• Advanced English level and above

It will also be cool if you have: < /p>

• Experience of working in a large E-Commerce project
• Experience of managing a team
• Experience of conducting A/B tests
• Understanding of product monetization , CRO, UX best practices
• Experience in email marketing
• Experience or knowledge in launching promotions to stimulate sales of goods or services
• Experience in launching brand strategies and integrated advertising campaigns (all channels)
• Availability of Google, Facebook certificates and/or courses in performance/digital/product marketing and E-Commerce
• Practical experience with Google BigQuery, Tableau, Power BI, Ahrefs, Semrush, AppsFlyer, Hotjar, Google Optimize
• Technical skillset and scripting experience for automation, integration and growth hacks
• Knowledge of marketing in general
• Experience in Agile (Kanban/Scrum)
• Strong leadership qualities

What you will do in this position: < /p>

• Management of a dedicated team (Project Manager, Web Analyst, PPC-, SEO-, E-commerce/CPA- specialists) for customer projects by Kanban feemvorku
• Keeping a backlog and prioritizing tasks. Decision-making on tasks/deadlines
• Organization of work and team processes, task setting, delegation, performance control
• Conducting all activities with the team: dailies, grooming, sprint/SOW planning, statuses tasks, strategic meetings, retrospectives
• Creation, planning and launch of comprehensive strategies for Performance Marketing and E-Commerce for clients' products
• Conducting deep analytics, searching for insights, growth areas at all stages of the funnel for client products
• Creating hypotheses for conducting A/B tests, conversion optimization
• Interaction with department heads in the preparation of strategies, specialist rates, SLA (Service Level Agreement), building processes, launching new tools
• Interaction with client teams of partner agencies, presentation of strategies and solutions to clients with partner agencies
• Financial planning and execution control for all projects
• Responsibility for team launch of all advertising campaigns, execution of tasks and achievement of KPIs
• Responsibility for SOW (Scope of Work) and P&L for projects
• Speeches at conferences, writing articles based on Performics cases
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By what criteria and KPIs will we evaluate you in this position:

• % fulfillment of KPIs on client projects
• Growth Client Revenue by clients YoY
• Achieving planned indicators by SOW and service margin
• Fulfillment of project tasks within the set terms
• Growth of NPS and CSI by clients

Why it's cool to work with us:

• You will work with big budgets and international global brands. Here you can see their names:
• You will have access to tools and cases of our clients from all over the world. And you will be able to use this knowledge and experience in practice.
• You will have the opportunity to live in any country and work remotely for up to 6 weeks a year in Publicis offices around the world (over 100 countries), according to the internal "Work Your World" program. And if you like it and meet the requirements, then you can go to work in any agency in the country of the world where you will be interested and comfortable 😊
• We have official employment ("white" salary) and conditions according to the laws of Ukraine
• 24 calendar days of paid vacation, paid sick leave
• Life and health insurance on corporate terms
• Flexible work schedule and the possibility to work according to the 2/3 system (days in the office/at home)
• Modern office in the center of Kyiv, table tennis/football, Play Station, tabletops
• Competitive salary and annual review based on the results of meeting goals
< li> Employee Development Program. Access to local and international courses and trainings
• Participation in local and international professional conferences, trainings
• Corporate English language courses
• Cool events every month: acting, city ​​tours, bowling, board games, video games, karaoke, etc.

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We look forward to meeting you!