Senior PPC MediaBuyer in Softsich

Hello! We are glad to introduce you to Softsich! We are a young company that is rapidly developing in the market and is passionate about iGaming. You have a great opportunity to join us as a PPC Media Buying Senior and reach the top together!

Areas of responsibility:

- Development and implementation of Google Ads (BlackHat) media purchase strategy.

- Management of advertising campaign budgets, cost optimization and analysis of advertising effectiveness.

- Continuous monitoring of market trends, analysis of competitors and adaptation of strategies to increase competitiveness.

- Cooperation with product, marketing and analytics teams.

- Management of relations with external suppliers, agencies and partners.

- Testing new GEOs.

Our ideal candidate has:

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- Experience with Google Ads Search, confirmed by results in the IGaming niche on TIER1, TIER2.

- Deep knowledge of tools and platforms for PPC advertising (Google Ads, Bing Ads, social media and etc.).

- Skills in working with trackers (Keitaro or Binom).

- Experience in cloaking.

- Experience in managing a monthly budget of $50k for Tier-1 and Tier-2.

- Ability to analyze data, draw conclusions and adapt campaigns.

- Strong organizational and communication skills, ability to work in a team and independently.

- Excellent understanding of the gambling market and its regulatory requirements.

- High level of responsibility.

Why us:

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- Competitive salary with the possibility of growth.

- Incredibly friendly team, where everyone is ready to share experience, help and support.