Senior Media Buyer (In-App traffic) in SKELAR

Senior Media Buyer (In-App traffic)

Kyiv

SKELAR is a venture builder that builds international food IT companies by the rules of the venture capital world. Together with co-founders, we gather strong teams to launch product IT businesses and win in global markets.

Storyby is a tech startup focused on finding young star authors and building a content ecosystem - books, audio and video adaptations. We open the world to authors in whom we see the potential to create bestsellers. We develop products so that new best-selling stories can be read, listened to and interacted with through a variety of content. Our products are currently in active scaling with positive unit economics, namely AlphaNovel and DramaShorts. We have a team of 44 professionals who are building the future of the world of publishing and content of the XXI century.

AlphaNovel
A subscription-based transactional app available on iOS and Android platforms, provides users with the best experience of reading and listening to short stories. Seamlessly integrated game mechanics along with a reward system increase user engagement and satisfaction. AlphaNovel is a flagship product with more than 12,000 writers and an active audience of over a million readers.

DramaShorts
An application for iOS and Android that immerses users in the bite-size entertainment world of video screenings in the format of Shorts. Each adaptation is inspired by the best works of AlphaNovel. DramaShorts is currently in an active scaling phase with positive unit economics.

To find new growth points, we are looking for a User Acquisition Manager who will actively scale the In-App traffic user acquisition channel on AlphaNovel and DramaShorts.

What challenges await:
— Building a new direction in user engagement — in-app networks
— Creation, management and optimization of advertising campaigns Unity, AppLovin, Vungle, Taboola and other networks on Tier1 geo;
—Monitor and track key performance indicators across all campaigns—budget rate, ARRPU, CAC, ROAS, and ROI;
- Collaborate with content and design teams to create and approve promotional materials.

What is important to us:
— Experience of working with in-app networks from 1 year in an advertising agency or product company;
—Experience of working with the markets of USA, Canada, Australia and Great Britain;
—A data-driven approach to decision-making. Strong analytical skills, the ability to analyze large amounts of information and draw conclusions from it;
—Systematicity and structure;
— Creativity and the ability to qualitatively generate new ideas and hypotheses.

Will be a plus:
— Experience with advertising platforms Meta Ads, AppLovin, Vungle, Taboola;
- Experience with AppsFlyer, Adjust, Tableau, Airtable
- English at B2 level.

the SKELAR foundation fund for the support of ZSU. Within the limits of the initiative, we create and finance large projects that help bring our victory closer.

SKELAR is an environment for self-realization of people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale.

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—8 infrastructure teams that help startups close any issue: from recruiting to finance and legal issues.
— A community of founders who have already launched more than one business and can share practical experience.
—Internal clubs by professional areas: marketing, development, finance, recruiting.
—Trainings, courses, attending conferences.
- Health insurance, corporate doctor and psychologist.

Let's build the next big everything together!