Senior Media Buyer - Dating Vertical in Podium

Are you seeking a position that offers a competitive salary and the autonomy to make decisions and take action? If so, you're on the right path.

We're searching for a Senior Media Buyer specializing in the Dating vertical to join our team and work with our exclusive advertiser who recently launched a new dating product. We need an experienced media buyer to drive traffic to this new product, analyze results, and eventually build and lead a media buying team. This role will evolve into a leadership position where you'll manage a team of media buyers. Initially, we need someone who can manage media campaigns from day one and join us on this exciting journey. The product owners, with their extensive background in the dating industry, assure the product's high quality and seek the ideal partner to generate traffic.

What we're looking for:

• At least 2 years of experience in a similar role within the dating vertical, handling budgets over $50,000/month, and familiar with traffic sources like Social (Facebook/TikTok), Display (banner/native), prerolls, email clicks, and member areas.
• Proven ability to build and achieve motivation systems.
• Familiarity with popular dating ad types and networks.
• Proficiency with tracking systems.
• Upper-intermediate or higher level of English.
• Strong analytical skills and data-driven decision-making.
• Strategic vision for developing the Media Buying unit within the network's affiliates.
• Self-organization skills and a willingness to embrace challenges.

• Results-oriented with strong ambitions for success.

   

Your responsibilities:

• Test hypotheses and optimize funnels to improve marketing metrics such as profit and ROI.
• Conduct A/B tests and increase conversion rates.
• Create monthly and quarterly media purchase plans.
• Develop new traffic streams (landing pages, pre-landings, etc.).
• Conduct market research and analyze new flows.
• Implement set KPIs.
• Plan, configure, optimize, and launch new advertising campaigns.
• Analyze the market and competitors to identify new development opportunities.
• Develop and implement user engagement strategies for new traffic sources.
• In the future, lead the team formation and department development processes.

Benefits:

• See the impact of your work, influence business success, and earn based on your achievements.
• Remote position.
• Flexible working hours.
• Career growth opportunities.
• Compensation in USD.
• No micro-management, flat hierarchy, and quick decision-making.

If you're ready to take on this challenge and be a key player in our growth, we want to hear from you!