Senior Marketing Manager\CMO in Outcrowd

19 серпня 2024

Senior Marketing Manager\CMO

віддалено

About us:

Outcrowd is a global branding and digital design agency. We are focused on transforming brands through emotional design and good usability in the most effective way on the market. We use analysis, research, design, animation, branding and development to achieve the best results and modern solutions. And, of course, a pinch of magic ;)

Position Overview:

We are seeking a skilled and strategic Senior Marketing Manager\Chief Marketing Officer to lead our marketing efforts and drive the growth of our brand. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies that align with business objectives, enhance brand recognition, and generate qualified leads. The CMO will oversee all aspects of marketing, including brand management, demand generation, content marketing, digital marketing, and data analytics.

Key Responsibilities

Strategic Marketing:

• Develop and implement marketing strategies to boost brand awareness, lead generation, and revenue growth.
• Align marketing objectives with business goals, ensuring consistency with the company’s vision.
• Conduct market research to refine strategies based on trends and competitor analysis.

Brand Management:

• Oversee brand positioning and messaging across all channels for consistent communication.
• Maintain and strengthen the brand’s reputation, ensuring alignment with brand values and aesthetics.
• Manage brand guidelines to ensure a cohesive visual and verbal identity.

Demand Generation and Lead Management:

• Implement demand generation strategies, including inbound and outbound marketing, to attract qualified leads.
• Optimize the lead funnel to increase conversions from leads to customers.

Content Marketing:

• Develop a content strategy to position the company as an industry leader.
• Oversee the creation of high-quality content, collaborating with the creative team as needed.

Digital Marketing:

• Manage digital marketing activities, including SEO, social media, and online campaigns.
• Leverage marketing automation and CRM tools to enhance digital efforts.

Social Media Marketing (SMM):

• Develop and execute a social media strategy, including content planning and audience engagement.
• Monitor and adjust SMM campaigns for optimal performance.

Analytics and Data Interpretation:

• Analyze marketing data to assess campaign performance and customer behavior.
• Report on ROI/ROMI for all marketing initiatives and identify areas for improvement.

Collaboration with Other Departments:

• Collaborate with creative, sales, and project management teams to execute campaigns cohesively.
• Work with HR to support internal communications and employer branding.

Requirements:

• 3-5 years of experience in marketing, with a focus on strategic marketing and brand management.
• Deep knowledge and experience in market and competitor analysis, data management, and interpretation.
• Proven ability to develop and implement long-term marketing strategies aligned with business goals.
• Strong understanding of product vision and its value to customers. Ability to maintain and develop the company’s product vision in all marketing activities, ensuring alignment with strategic goals.
• Project management, planning, and budgeting skills.
• Ability to find innovative solutions and approaches in marketing.
• Strong communication skills for interaction with the team, management, and partners.
• Understanding of CRM, marketing automation, and digital tools.

What we offer:

• ability to work remotely
• work schedule 9:00-18:00
• paid vacation, sick leaves and public holidays
• competitive salary depending on experience and skills
• assistance in personal development as a professional
• сorporate events and team buildings