Senior Marketing Manager B2C (Fintech) in KUNA

KUNA
KUNA is a leading crypto banking platform encompassing KUNA Pay, KUNA.io, and KUNA Core. Our comprehensive range of modern B2B, B2C, B2G, and B2B2C products and services is designed to cater to the intricate requirements of both businesses and individual consumers.

Now, with a solid foundation of 600,000 users in our home market, we are extending our premier services across Europe and Switzerland, marking a new chapter in our expansion.

Our esteemed position within the top 30 by Forbes Ukraine and a team renowned for its high qualifications and global recognitions empower us to ambitiously plan for the future on an international scale.

KUNA.io — kuna.io/en

Launched by fintech innovator Michael Chobanyan in 2015, KUNA.io marked Ukraine’s entry into the public cryptocurrency exchange arena. The platform facilitates the exchange of fiat currency for cryptocurrencies and vice versa. It not only trades its own token, KUN, but also supports a wide array of major cryptocurrencies, allowing for trading through a dedicated mobile app.

KUNA.io is currently undergoing transformation and branching out into new European and EEA markets, driving improvements in user interface and functionality to better accommodate EU users. We are committed to offering a more regulated suite of investment products, including purchase, storage, sale, and transfer services under a VASP license in Lithuania.

KUNA Pay
KUNA Pay offers businesses a crypto banking solution. KUNA Pay opens the door to exploring new revenue channels or enhancing existing operations through straightforward cross-border transactions.

European businesses benefit from KUNA Pay’s ability to create crypto bank accounts, enabling them to accept crypto payments as a B2B provider and settle in Euros directly into bank accounts, bypassing direct crypto involvement.

KUNA Core
KUNA Core is a tool that allows businesses to implement a ready-made solution for simple and understandable interaction with Blockchain. KUNA Core project is to enable project partners to carry out a wide range of the crypto services.

Duties and Responsibilities

As a Marketer, your core objective will be planning, orchestrating, executing, and measuring programs that drive engagement among buyer and influencer contacts within target accounts. Accounts will span both prospects and current customers. You will be a liaison between Content, Product Marketing, MOPS, Research & segmentation, Account Development, and Sales teams to develop 1:1, 1:few, and 1:many programs designed to penetrate identified target accounts.

You will lead the development and execution of marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics to meet pipelinerequirements of account segments.

• Own pipeline and program dynamics for your segment(s), including standard program conversion rates, pipeline creation, acceleration and win/loss dynamics to inform strategic planning
• Devise strategies and tactics that drive engagement and action with target accounts across multiple channels
• Work with cross-functional groups to find creative ways to engage target prospect and customer accounts through channels such as email, paid ads, personalized landing pages, direct mail, e-gifts, webinars, and more
• Partner with Marketing Operations to leverage CRM, marketing, and analytic systems to execute the above at scale across vertical markets and territories, track performance, optimize efforts, and ensure that appropriate measurement, results, and data requirements are met across campaigns
• Train and coach Account Development teams to make full use of content and campaigns to most effectively engage qualified accounts

What You’ll Bring to the Team:

• Proven experience in high-tech B2C with user acquisition background role (5+ years experience required)
• Understanding of how to execute GTM-strategy for EU and EEA markets
• Aptitude for leveraging digital marketing, digital advertising, events, sales acceleration tools, and technologies to drive marketing and sales outcomes
• Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
• Must have hands-on familiarity or experience with AppsFlyer and GA4 stack
• Experience working with Public relations teams
• Excellent written and oral communication (C1)
• Bachelor’s degree in Marketing, Business, or comparable education preferred

Knowledge and skills:

— Strong ASO (including: AppsFlyer, CPI (cost per instal campaigns)
— Performance marketing (Meta, Google etc.)
— Marketing Automation Platforms (Sendpulse, Hubspot)

Would be a plus:

— Proofable cases of DAU \ WAU \ MAU growth of product
— Work experience in fintech;
— Experience in the crypto domain.

We offer:

• Opportunities for professional development and personal growth;
• Compensation of educational activities: certifications, courses, conferences;
• Flexible hours;
• Office in Warsaw;
• Brand-new equipment.

What this job will do for you:

• We have a socially important project, and we want to solve universal problems with crypto banking solutions for businesses and individuals;
• We are ready to give you all necessary knowledge and training, and we are open to use your knowledge and experience to achieve success.