Senior Marketing Manager B2C (Fintech) in KUNA

Senior Marketing Manager B2C (Fintech) за кордоном KUNA KUNA isaleading crypto banking platform encompassing KUNA Pay, KUNA.io , and KUNA Core . Our comprehensive range ofmodern B2B, B2C, B2G, and B2B2C products and services isdesigned tocater tothe intricate requirements ofboth businesses and individual consumers. Now, with asolid foundation of600,000 users inour home market, weare extending our premier services across Europe and Switzerland, marking anew chapter inour expansion. Our esteemed position within the top 30byForbes Ukraine and ateam renowned for its high qualifications and global recognitions empowerus toambitiously plan for the future onaninternational scale. — kuna.io/en Launched byfintech innovator Michael Chobanyan in2015 , KUNA.io marked Ukraine’s entry into the public cryptocurrency exchange arena. The platform facilitates the exchange offiat currency for cryptocurrencies and vice versa. Itnot only trades its own token, KUN, but also supports awide array ofmajor cryptocurrencies, allowing for trading through adedicated mobile app. KUNA.io iscurrently undergoing transformation and branching out into new European and EEA markets , driving improvements inuser interface and functionality tobetter accommodateEU users. Weare committed tooffering amore regulated suite ofinvestment products, including purchase, storage, sale, and transfer services under a VASP license inLithuania . KUNA Pay KUNA Pay offers businesses acrypto banking solution. KUNA Pay opens the door toexploring new revenue channels orenhancing existing operations through straightforward cross-border transactions. European businesses benefit from KUNA Pay’s ability tocreate crypto bank accounts, enabling them toaccept crypto payments asaB2B provider and settle inEuros directly into bank accounts, bypassing direct crypto involvement. KUNA Core KUNA Core isatool that allows businesses toimplement aready-made solution for simple and understandable interaction with Blockchain. KUNA Core project istoenable project partners tocarry out awide range ofthe crypto services. Duties and Responsibilities AsaMarketer, your core objective will beplanning, orchestrating, executing, and measuring programs that drive engagement among buyer and influencer contacts within target accounts. Accounts will span both prospects and current customers. You will bealiaison between Content, Product Marketing, MOPS, Research &segmentation, Account Development, and Sales teams todevelop 1:1, 1:few, and 1:many programs designed topenetrate identified target accounts. You will lead the development and execution ofmarketing plans consisting ofmulti-touch, multi-channel programs, including both inbound and outbound tactics tomeet pipeline requirements ofaccount segments. Own pipeline and program dynamics for your segment(s), including standard program conversion rates, pipeline creation, acceleration and win/loss dynamics toinform strategic planning Devise strategies and tactics that drive engagement and action with target accounts across multiple channels Work with cross-functional groups tofind creative ways toengage target prospect and customer accounts throughchannels such asemail, paid ads, personalized landing pages, direct mail, e-gifts, webinars, and more Partner with Marketing Operations toleverage CRM, marketing, and analytic systems toexecute the above atscale across vertical markets and territories, track performance, optimize efforts, and ensure that appropriate measurement, results, and data requirements are met across campaigns Train and coach Account Development teams tomake full use ofcontent and campaigns tomost effectively engage qualified accounts What You’ll Bring tothe Team: Proven experience inhigh-tech B2C with user acquisition background role (5+years experience required) Understanding ofhow toexecute GTM-strategy forEU and EEA markets Aptitude for leveraging digital marketing, digital advertising, events, sales acceleration tools, and technologies todrive marketing and sales outcomes Data-driven and proficient with extracting analytic insights tosegment audiences and optimize efforts Must have hands-on familiarity orexperience with AppsFlyer and GA4 stack Experience working with Public relations teams Excellent written and oral communication (C1) Bachelor’s degree inMarketing, Business, orcomparable education preferred Knowledge and skills: —Strong ASO (including: AppsFlyer, CPI (cost per instal campaigns)—Performance marketing (Meta, Google etc.)—Marketing Automation Platforms (Sendpulse, Hubspot) Would beaplus: —Proofable cases ofDAU \ WAU \ MAU growth ofproduct —Work experience infintech; —Experience inthe crypto domain. Weoffer: Opportunities for professional development and personal growth; Compensation ofeducational activities: certifications, courses, conferences; Flexible hours; Office inWarsaw; Brand-new equipment. What this job will dofor you: Wehave asocially important project, and wewant tosolve universal problems with crypto banking solutions for businesses and individuals; Weare ready togive you all necessary knowledge and training, and weare open touse your knowledge and experience toachieve success.