Senior Marketing Manager in Apriorit

Senior Marketing Manager

Kyiv, Dnipro, Poznan (Poland)

Apriorit is a leading research and development company with over 22 years of experience in the IT services market. Our clients include leading technology and cybersecurity companies, including Fortune 500 companies. The company provides advanced IT services such as AI, chatbots, GenAI, blockchain, cloud development, as well as rare and specialized industry expertise, including network management, reverse -engineering, low-level programming.

We are looking for a qualified and results-oriented Senior Marketing Manager to join our team. In this key role, you will develop and implement comprehensive marketing strategies aimed at driving growth, improving user experience and increasing lead generation. Working closely with the company's management, sales team and various specialists, you will play an important role in shaping our marketing strategy and achieving significant results.

Your role:

• Collaborate with leading company experts to create new marketing strategies.
• This role provides a unique opportunity to directly shape and implement a distinctive marketing strategy.
• Promote niche and complex IT services.
• Work in a stable, boutique IT company with more than 22 years of market experience.

Responsibilities:

• Identifying and implementing opportunities for growth and optimization through data analysis, competitor research, user feedback and industry trends.
• Researching new channels and opportunities for launching marketing campaigns aimed at generating qualified leads and increasing the company's brand awareness in the market.
• Development and implementation of website optimization strategies to improve user experience, improve SEO rankings and increase lead generation through various website components.
• Monitoring website and campaign metrics, generating reports and turning data into actionable insights for continuous improvement.
• Collaboration with company management and sales team to create and test new go-to-market strategies.
• Collaborate with content writers, designers, SEO specialists and technical experts to implement changes and improvements - campaign planning, team coordination and monitoring of process and results.
• Managing the creation of high-quality marketing materials (presentations, newsletters, etc.).
• Participate in the review of marketing content to ensure brand integrity and messaging effectiveness.

Requirements:

• More than 5 years of experience as a marketer in outsourcing IT companies, at least 2 years of experience in a senior position.
• Deep understanding of promoting, positioning and creating value propositions for IT services with an emphasis on identifying growth points and industry trends.
• Ability to develop and implement effective go-to-market strategies and marketing campaigns thatdrive revenue growth and innovative approaches.
• Hands-on experience in creating and scaling content, website optimization, and communication strategies to generate high-quality leads in the IT services industry.
• Demonstrated leadership skills with experience effectively managing marketing teams and third party contractors.
• Strategic thinking with experience with analytical tools and hands-on experience in setting and tracking KPIs, as well as calculating ROI, LTV, CAC and profitability.
• Ability to act independently with a goal orientation and proactive approach.
• English level is Upper Intermediate+.

Will be a plus:

• Deep understanding of the Software Development Life Cycle (SDLC).
• Promotion of cyber security or low-level programming services (or other niche IT services).

We offer:

• Fast online recruitment process;
• Onboarding: intended for quick and effective adaptation to the company;
• Remote or hybrid work according to your needs;
• Flexible work schedule;
• Full time;
• 20 working days of paid vacation per year;
• Paid sick leave;
• We provide the necessary equipment - laptop, monitor, additional accessories;
• An attractive salary relevant to your experience;
• Career development and professional growth;
• Personalized approach to training (mentoring, internal courses, knowledge sharing);
• Opportunity to develop your skills - an experienced team, regular 1:1 with a manager, as well as a development plan tailored to your needs;
• High-profile clients;
• Conversations with a native speaker in English;
• Free corporate English lessons;
• Opportunity to work in the office: drinks, canteen, massage, gym, bomb shelter;
• Car parking place and bicycle room;

If you are interested in this vacancy, please send us your detailed resume.