Senior Marketing Manager in Britanska mizhnarodna shkola

The British International School Ukraine is looking for full timeSenior Marketing Manager. Liaises with: Internally: Senior ManagementExternally: students, parents, groups and organisations within the wider community including partners and media.Job Purpose: Senior Marketing Manager is key role at conveying and promoting the school’s mission, vision and brand stories internally and externally, thus generating positive word-of-moth, building a loyal parent, student and teacher base and conquering the hearts & minds of our potential customers. You will work closely with senior leadership team to shape a school’s image and values, as well as define the marketing strategy and campaigns communicate them to the public. Key Responsibilities:Marketing & brand strategy Lead on marketing and brand strategy including establishing effective budgeting, execution and performance measurement frameworks. Be the brand champion and continuously convey brand’s mission, vision and values in different touchpoints. Continue working on customer value proposition, messaging and persona refinement driving insights via social media listening, consumer interviews, survey and trend analysis. Come up with innovative and creative ideas to develop new channels.Develop a weekly report of all marketing activities and a Marketing Dashboard with the main KPIs.Marketing campaigns Lead on development on multi-channel campaigns delivering highly creative concepts, impeccable on-brand execution and commercial results. Create a process to effectively execute campaigns leveraging the agencies and freelancersOrganize offline and online events to attract new and retain existing customers.Work with faculty the Head of Schools and Directors to communicate key messages to parents and students.Creatively collaborate with designers and video editors to design needed graphical materials. Channel managementManage company’s websites via CMS, create new pages, improve existing content as well as come up with conversion rate optimization initiatives. Manage the CRM and all email marketing activities of the group.Come up with paid search, social media and partnership opportunities to drive student enrolment. Customer funnelWork to deeply understand the overall customer journey and customer funnel assuring that brand is communicating effectively at every stage.Create customer funnel reporting and measuring conversionComing up with the initiatives to increase the conversion on different stages of the customer funnel Key requirements:Minimum 10 years of experience in marketing, preferably in an international company Digital marketing skills and experienceBachelor’s degree in marketing, communication, PRProficiency in Ukrainian and English Experience managing a team Experience working with other departmentsOutstanding creativity and strong communication skills Ability to work effectively with agencies and freelancersExcellent time management and organisation as well as project management skillsPositive outlook and can-do attitudeTo apply for the role, please attach your CV and cover letter highlighting your relevant marketing management experience. E-mail to: [відгукнутися]*Please note. Ourschool is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants must be willing to undergo child protection screening, including checks with past employers and the Police check