Senior/Lead User Acquisition Manager in Snaphunt

The Offer

• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent
• Leadership Role

The Job

Key Responsibilities:

• Collaborate closely with the CEO to refine and execute Scrambly’s overarching advertising strategy, ensuring alignment with the company's growth objectives.
• Lead the execution and management of large-scale media buying and user acquisition campaigns across diverse platforms including, but not limited to, Google Ads, Meta Ads, TikTok Ads, Moloco, and Unity, other DSPs, emphasizing programmatic buying.
• Direct the development and implementation of creative testing frameworks to continuously enhance ad performance.
• Oversee a sophisticated attribution infrastructure using MMPs, Google Analytics, Google Tag Manager, and Facebook Pixel , Mixpanel for precise campaign tracking and attribution.
• Utilize data analytics to make informed strategic decisions, relentlessly optimizing user acquisition strategies to surpass ROI goals.
• Manage significant advertising budgets, in excess of 150k USD monthly, ensuring efficient allocation for maximal impact.
• Provide comprehensive reports and insights to the CEO and stakeholders, detailing campaign performance, ROI achievements, and actionable strategic recommendations.
• Lead and mentor a small but talented team of UA professionals, fostering an environment of continuous improvement and innovation.

The Profile

• At least 4 years of hands-on experience in media buying and app user acquisition, particularly within the gaming and app sectors, is required.
• Demonstrated capability in managing large advertising budgets and delivering ROI-positive results.
• Extensive knowledge in campaign tracking, creative optimization, and leveraging attribution models, with practical experience in MMP and programmatic advertising.
• Exceptional analytical abilities, adept at extracting meaningful insights from complex data sets to inform strategy.
• Advanced proficiency in English, both written and spoken (B1+), is mandatory.
• Excellent leadership, communication, and teamwork skills, with an entrepreneurial spirit and a passion for excellence.
• High level of self-discipline, with a strong work ethic and the ability to thrive in a remote work environment.

The Employer

Our client is on the lookout for a dynamic Senior User Acquisition (UA) Lead to elevate our digital advertising efforts, with a particular focus on driving effective user acquisition for our Android and Web and in the future IOS applications. This role demands a strategic thinker with a proven track record in managing substantial advertising budgets and achieving strong ROI. As part of their ambitious growth plans, you will play a crucial role in optimizing their presence across various platforms and lead a dedicated team towards our collective success.