Senior Google Media Buyer (White hat) in TapOK

Work format:Remote

Fields: Health/Nutrition

Discovery Lab is a team specializing in traffic acquisition and monetization of digital products. We have deep expertise in the launch, scaling and profitability of niche projects, thanks to the efficient work of our departments.

What is important to us:

Mutual development - we we invest in the training and growth of the team and expect initiative and the desire to develop in return.

Orientation on the result - every project should bring benefits. We value the ability to achieve goals effectively and independently.

Adaptability- we quickly respond to changes, improve processes and are open to new things.

Openness and communication- honest dialogue, exchange of knowledge and constructive feedback is the basis of our culture.

We are not just looking for performers. We are building a team of those who want to create and build successful digital products themselves

Role mission: Diversify traffic sources and steadily scale business through the implementation of White Hat strategies in Google Ads.

Your key tasks:

• Launch and optimization: setting up and daily management of advertising campaigns in Google Ads.
• Working with the product: testing and adapting in-house and B2B offers to the requirements of the White Hat approach.
• Interaction with the technical department: providing technical specifications to developers on the creation of landing pages and technical solutions in accordance with the policies of advertising platforms.
• Working with marketing: setting technical specifications for designers to create creatives that are moderated by Google.
• Analytics and reporting: ROI monitoring, lead quality analysis and advertising budget control.
• Team interaction: synchronization with the team leader, sharing expertise with the team and participating in regular performance meetings.

• R&D and competitive analysis: finding and testing new White Hat approaches, analyzing competitors through spy services, working with new types of campaigns (Performance Max, Demand Gen) and implementing automation.

Work experience:

• 2+ years of practical experience in Google Ads.
• Experience in managingjets from $40,000 per month.
• Experience of launching and scaling Nutra White Hat offers or complex E-commerce niches without cloaking.
• Experience of interaction with in-house teams (design, development): development of landing pages and creative design according to own TK.

Knowledge:

• In-depth understanding of Google Advertising Policies for the
• Health & Beauty category.
• Understanding the principles of Google Analytics 4, Server-Side GTM and setting up conversions via API.
• Understanding the structure of conversion White Hat landings (trust signals, policy pages, user flow).
• Experience in using Spy services and competitor analysis techniques to find effective White Hat approaches.

Skills:

• Advanced analytics: data segmentation (audiences, devices, GEO) to find ROI growth points.
• Copywriting: writing ads that pass moderation and ensure high CTR.
• Setting technical tasks: forming clear technical specifications for designers and developers (landings, creatives).
• Automation: working with Google Ads scripts and rules for scaling campaigns.
• Media planning and forecasting: calculating traffic volumes and budget to achieve the goal in $50k+ turnover, taking into account CPL and ROI.
• Account management and risk management: building an architecture (MCC) and "warm-up" strategies to minimize the impact of blocking.

What we offer:

Competitive compensation

• Rate + % of profit
• Budget that corresponds to your capabilities.
• Private offers.
• Clearly built internal infrastructure.
• Covering of all costs for services, accounts, proxies and other work tools.
• Opportunity to implement your own ideas with full funding.
• Honest and professional team.
• 20 working days of paid vacation + paid and unlimited sick leave.
• Off on public holidays and additional days: 1 day for a birthday (yours or a loved one), 3 days in case of important events (birth of a child, wedding, loss of a loved one). 

We do not cooperate and do not allow candidates from Russia and Belarus into the recruiting process.