Senior Google Acquisition Manager (PPC) in Mate academy

Senior Google Acquisition Manager (PPC) Київ Mate academy — anEdTech startup with atechnological, gamified, AI-friendly LMS platform where people learnIT specialties. Try it! Our mission istohelp 1million people worldwide build their careers inIT. 🤘Already, 3500+ graduates have landed their firstIT jobs injust 4months oftraining. Wesuccessfully launched our business inPoland and Brazil and have plans toexpand toother countries. The mission ofa Senior Google Ads Acquisition Manager istohelp achieve the main goal ofthe company bydriving paid traffic through Google, Quora Ads, Bing Ads, etc... What will you need tosucceed: —3+years for PPC/ Google Acquisition inaproduct company ormarketing agency —Experience inworking withUS andUK markets —Experience inmanaging large budgets and large amounts ofdata —Strong analytical skills with demonstrated capabilities incampaign measurement, analyzing and interpreting data, and A/B testing —Have abuilder’s mentality— you’re comfortable developing and scaling where nothing existed before —Clear understanding ofsuch advertising metrics— CPA, CPC, CTR, CPM, CPI, CPT, CPL, CPM, etc... —Deep familiarity with optimizing CPL, CAC, LTV, ROMI/ROAS, ROI/ROR —Highly proficient inExcel/ Google Sheets —Have proven experience inGoogle ads with ahuge amount ofready-to-go cases for any product —Have outstanding ability tothink creatively, and identify and resolve problems. —English atleast Upper-Intermediate. Your advantage willbe: —Practical experience with DAX/ SQL, you have astrong grasp offunnel analytics and A/B testing. —Experience working indata analysis/ deep research —Experience working with Quora ads and Bing Ads —Strong “hustle” mentality with adesire towork inadynamic company environment where your input can help shape our offerings Your tasks willbe: —Build and manage multi-million dollar budgets across paid marketing channels inGoogle Ads —Planning and execution ofpaid advertising campaigns that support our growth initiatives while meeting budget requirements —Creating, managing, and optimizing advertising campaigns inGoogle Ads, Quora Ads, Bing Ads... —Test new channels and technology toidentify incremental audiences and inventory for accelerating growth —Understand and leverage Google Analytics for tracking and reporting (with integration and dashboard set upwith Tableau/Looker/Data Studio)—Analyze, measure, and report onall campaigns, developing aclear POVon takeaways, next steps, and potential optimizations. —Establish channel forecasts and budget recommendations, with the speed and ownership toadjust tactics and strategies quickly based onlearnings and opportunities —Maintain and monitor key metrics across channels including budget pacing, LTV, CAC, ROMI/ROAS, and ROI/ROR —Ensuring the best possible spent optimization bycontinuously optimizing campaigns based onlearnings from multiple A/B tests across creatives, targets, basic improvementsUX ofLP, and other strategies —Working with copywriting &design toget creative &promotional assets done/approved —Taking part inbuilding marketing and communication strategy with the marketing team What you’ll find when working atMate: —Amission tohelp 1Mpeople start their careers intech —Nobureaucracy —Freedom tomake own decisions and influence business —Unlimited paid vacation —Acozy office inthe center ofKyiv, completely autonomous and ready towork inany force majeure inwinter. Wehave our bomb shelter —Free English classes (twice aweek)—Performance/salary review every 6-12 months —Lunches paid for bythe company (ifyou work inanoffice)—Apple equipment for your comfortable work —Anincredible team that cares about what theydo, which makes work anexciting adventure. Your team — you will work closely with our Marketing team, and our CMO, Sviatoslav Stepanenko. This isadream team, you’ll see! Recruitment process: 1. Talent acquisition screen— 45min 2. Test assignment 3. Tech interview— 1hour 4. Culture fit interview— 1hour 15min Does this offer match your career goals? Then let’s get acquainted!