Senior Digital Marketing Manager (В2В) in FF Group

• Place of work: Prague
• Required work experience: up 3 year
• Type of employment: full-time, office/remote

Who we are

Our company is a Software Vendor Company, we develop our own algorithms for video analytics on IP cameras/servers and meta-data processing software, and further sell them to our partner network.

About FF Group

FF Group is a software vendor that offers out-of-box intelligent security AI solutions on the EDGE (on camera processor) for the transportation market globally. Over 19 years of expertise allows FF Group to design powerful and sophisticated traffic control technologies in simple and affordable products based on our own breakthrough AI technologies.

Our partners are the world's top camera and chipset manufacturers.

FF Group headquarters is located in Prague (CZ). Sales and technology partners operate in more than 60 countries.

The goal of the position

is to develop and execute digital marketing strategies to promote the company's products and services through comprehensive campaigns across various channels.

Job description:

• Define and implement digital strategy (content creation/distribution, website, SEO optimisation, social media and other сhannels).
• Create and manage digital marketing campaigns based on prescriptive persona-based buyer journeys
• Oversee all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency.
• Utilise a variety of tactics - ABM, paid and organic social, website, webinars, events and email marketing - to generate MQLs and drive pipeline growth.
• Manage and improve online content, considering SEO and Google Analytics.
• Provide reporting on all digital marketing activities, conversion rates, attribution and pipeline growth and ROI.
• Own and coordinate digital marketing budget, ensuring fiscal responsibility and driving quantifiable ROI.
• Collaborate with internal teams to develop compelling content for marketing materials across different channels.
• Provide market research on focus industries to identify pain points and define messaging.

Requirements:

• 3+ years experience as a Digital Marketing Manager for B2B/SaaS or similar role.
• Responsible for developing campaign methodology that includes using segmentation, targeting & positioning, marketing automation & nurturing activities, A/B testing, multi-channel development, that engage and convert audiences across the buyer journey.
• Good IT/digital skills – including MS Office, CRM systems, email marketing tools, Google Analytics, Google Ads, LinkedIn ads, SEO optimisation, etc.
• Excellent written and verbal communication skills in English, C1 (B2 can be accepted for high-desirable candidates).
• Advanced skills for manipulating large quantities of data quickly.
• Experience of selling into Europe/overseas (USA).
• Demonstrable experience of building and executing a marketing and budget management.

Will be a great plus:

• Experience in content adjustment and copywriting.
• Experience in providing Sales tool kits including collateral and content to help conversion rates.
• Excellent written skills with the ability to present at board level and influence key stakeholders.

What we offer:

• Experience to build highly innovative Digital Marketing
• Work in one team with LPR industry leaders on real-world local and global projects
• Dynamic, challenging and creative environment for work and self-study
• Experience working with global security industry leaders
• Competitive salary
• Warm and friendly atmosphere - there is no reason in work unless you love it

Key skills:

Proactive, positive, high energy, structured and disciplined, organised and self-motivated, multi-tasker capable of managing competing priorities. Result-oriented personality capable of leading the processes and team.