Senior Digital Marketer (Growth to CMO) in PRO.people Recruitment Agency

International marketing company. Markets: Europe • Asia • LATAM > new markets

We are opening a new strategic direction. Not "presence expansion". Not "reinforcement of the team". We go where we are not yet. And we are looking for a person who will lead this movement. This role is not about "managing advertising".

It's about:

• assembling marketing for a new market
• make decisions when there are no ready answers
• build a system that can withstand scale
• influence the business, not banners

There will be unknowns. Many hypotheses. Responsibility. And freedom.

What you will do:

• You will form a marketing strategy for new markets taking into account local behavior and business goals.
• You will manage performance and brand marketing: PPC, SEO, PR, Email/SMS, Affiliate.
• Your area is channel synergy, efficiency and a clear KPI framework.
• You will adapt UX, funnels, content and communications to the specifics of the region.
• You will build partnerships with local media, influencers and other market players.
• You will work with analytics: A/B testing, hypotheses, dashboards, scaling through data.

Not "it seems to me", but "here are the numbers".

Candidate:

• Understands the full cycle of a digital product: from acquisition to retention. 

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Able to build dashboards and make decisions based on data

• Can allocate budget between channels without chaos

Tools you know for sure:

Google Trends, SimilarWeb, SEMrush/Ahrefs, Glimpse, GA4, Power BI.

From us:

• Experience with a B2C digital product.
• Really quality onboarding - we will help you adapt, understand the product and niche, and also delve into the world of our teams.
• Mentoring - we will teach and define the direction together.
• The opportunity to influence the product strategically.
• Absence of micromanagement and an ambitious team of professionals.
• Compensation for sports, language courses, psychologist, streaming platforms, books - we care about your physical and mental health.
• Sick and paid vacation - your health and rest are important.
• Saved public holidays - up to 11 days a year.
• The possibility to choose a convenient work format: completely remote, hybrid or in an office in Kyiv.