Senior Digital Advertising Specialist/ User Acquisition Specialist in MacPaw

MacPaw is a software company located in Limassol, Kyiv, and Boston that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

We’re looking for an experienced Senior Digital Advertising Specialist to join one of our biggest products — Setapp.

Setapp is MacPaw’s subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks covering productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.

The Senior Digital Advertising Specialist will be a critical member of the Marketing Operation team. Reporting to the Acquisition Marketing Manager, this position will be responsible for digital advertising campaign planning and execution, including strategy development, media planning and budgeting, campaign setup, reporting, and optimization.

In this role, you will:

• Create new or adapt the existing strategy for each ad channel to reach product goals approved by PMM
• Independently plan, execute, manage, and optimize new and existing PPC campaigns primarily focused on Google Ads search campaigns
• Analyze ongoing campaigns & provide ideas for future improvements
• Determine (with PMM) the target audience of ads, ways to address it, and ad messaging
• Conduct regular testing to improve results
• Allocate budget across different advertising channels
• Design reporting environment and structure to capture the current state of ad activities/ campaigns and their effectiveness, create tools to automate ongoing operational analytics to keep track of product goals achievement through ad channel
• Find new partners (ad tools and services) and establish cooperation with them to reach product goals
• Maintain interaction between team members in order to improve/ establish internal processes (ad creation, landing page creation, etc.) required for the implementation of strategy

• Keep abreast of emerging advertising market trends to increase the channels` efficiency and upgrade ad tools if needed

   

Skills you’ll need to bring:

• 3+ years experience in digital advertising marketing, particularly in managing Google Ads search campaigns
• Intermediate level of English
• Solid knowledge of other paid channels/campaign types, such as Facebook Ads, Google Display Network, Google Shopping Campaigns, etc.
• Strong analytical skills to track campaign performance, analyze metrics, and generate useful reports that inform decision-making
• Solid knowledge of Microsoft Excel (Google Sheets is an option)
• Strong experience with analytics and tracking tools, proficient in Google Analytics
• Experience in hypothesis validation and running A/B tests
• A great mix of creative and analytical thinking

• A sense of ownership, ability to self-manage, and great communication skill

   

As a Plus:

• Hands-on experience with growth hacking techniques and a demonstrated history of growth success
• Mobile traffic acquisition experience
• Successful English copy-testing experience
• SaaS niche experience

What we offer:

We are a Ukrainian company, and we stand with Ukraine against russian aggression

We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war.

Hybrid work model

It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock. The HQ is supplied with UPS and Starlink for an uninterrupted work process.

We also reimburse the costs of renting a coworking space in any other city.

If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.

Your health always comes first

We cover 100% of your medical insurance costs and 50% for your dependents. We also offer a 50% refund for psychotherapy.

Flexible working hours

You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.

Space to grow both professionally and personally

Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.

Teams we are proud of

We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.

HQ designed for people (and pets)

Our headquarters has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).

Time-off policy that covers life’s needs

20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.

Join social initiatives with MacPawCares

MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.