Senior CRM Manager (Africa) in Growe

Senior CRM Manager (Africa) Warsaw (Poland) At Growe, we confidently work in the iGaming and entertainment industry, uniting brands from around the world and gathering expertise from different markets. We are focused on the development and implementation of advanced technological platforms and payment solutions, contributing to the expansion and sustainable growth of assets. We unlock potential and take advantage of opportunities, from launching new iGaming brands in Asia, Africa and Latin America to providing exclusive conditions to our team's players and extraordinary chances to win. We are forming a talented team, thanks to which we remain in the leading positions in the field of technological and marketing achievements, constantly overcoming new horizons. There are no limits to ambition at Growe! We thoughtfully destroy stereotypes, leading to unprecedented success in an industry that is constantly changing. Are you ready to grow with us? Growe is waiting for those who want to: Determine the CRM strategy for brands (Casino, Sport), create a CRM plan with activities for all customer life cycles; Plan, conduct and analyze advertising campaigns for activation, retention and reactivation of players; Analyze and create segments for promotional campaigns; Order the design and text of advertising promotions; Determine the best approaches for player activation; Participate in testing hypotheses related to retention and activation indicators; Make an overview of events (tournaments, sports events), covering all the main dates with promotions and notifications; Create automated funnels to keep players; Monitor retention rates on a weekly and monthly basis: retention rate, reactivation rate, churn, ATPU, ARPU, etc.; Monitor campaign performance indicators weekly and monthly: usage conversion bonus, percentage of bids, etc.; Increase communications metrics: OR emails, CR, CTOR, SMS delivery speed. We need your professional experience: At least 3 years of experience as a CRM manager or a similar position; Good understanding of markets and customer needs; Experience in conducting and optimizing communication campaigns; Understanding CRM technology and how user experience affects conversion; Mastery of Excel, Google spreadsheets and presentations; Project Management skills; English language proficiency equal to Upper-Intermediate. We value: Responsibility, attention to detail; Teamwork skills; Analytical abilities. We are looking for those who share our core values: GROWE TOGETHER: Our team is our core value. We work together and support each other to achieve our common goals; DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in accordance with Growe's success strategy; BEREADY FOR CHANGE: We perceive challenges as opportunities for growth and evolution. We adapt today to win tomorrow. What do we offer? Benefit Cafeteria (compensation of the gym / dentistry / psychologist, etc.); 100% paid sick leave; Paid leave; Annual salary review (based on results); Bonus system based on OKR; Individual annual education budget, with the possibility of attending paid conferences, trainings, English lessons, master classes, etc.; Personalплан розвитку; Корпоративи татімбілдінги; Безкоштовні обіди вофісі. English version: Here atGrowe, weoperate boldly inthe iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets. Wefocus ondeveloping and implementing cutting-edge technology platforms and payment solutions, propelling assets’ expansion and sustainable growth. Wedare tounlock potential and seize opportunities, from launching new iGaming brands inAsia, Africa, and Latin America toproviding exceptional possibilities toour team players and anextraordinary chance tosucceed. Wecreate atalented team, enablingus tomaintain atthe leading positions intechnological and marketing accomplishments, constantly overcoming new horizons. AtGrowe, there are nolimits toour ambitions! Weboldly break stereotypes and strive for unparalleled achievements inanever-changing industry. Are you ready togrow withus? Growe welcomes those who are excitedto: Define aCRM strategy for brands (Casino, Sport), create aCRM plan with activities for all the customer lifecycles; Plan, execute, and analyze promo campaigns for players’ activation, retention, and reactivation; Analyze and create segments for promo campaigns; Make requests for the design and texts for promotions; Define the best approaches for players’ activation; Participate inhypothesis testing connected with the retention and activation-connected metrics; Make review the events (tournaments, sports events), covering all major dates with promotions and communications; Create automated funnels for players retention; Track onaweekly and monthly basis retention-based metrics: retention rate, reactivation rate, churn rate, ATPU, ARPU, etc.; Track campaigns’ performance metrics weekly and monthly: conversion ofuse bonus, %wagered, etc; Increase the communications metrics: emails OR, CR, CTOR, SMS delivery rate. Weneed your professional experience: Atleast 3+years ofexperience asCRM Manager orasimilar role; Good understanding ofmarket and customer needs; Experience with running and optimizing communication campaigns; Understanding oftechnology inCRM and how user experience impacts conversion; Proficiency inExcel, Google spreadsheet and Slides; Project management skills; Atleast anUpper-intermediate level ofEnglish. Weappreciate ifyou have those personal features: Responsibility, attention todetail; Analytical skills; Teamwork skills. Weare seeking those who align with our core values: GROWE TOGETHER: Our team isour main asset. Wework together and support each other toachieve our common goals; DRIVE RESULT OVER PROCESS: Weset ambitious, clear, measurable goals inline with our strategy and driving Growe tosuccess; BEREADY FOR CHANGE: Wesee challenges asopportunities togrow and evolve. Weadapt today towin tomorrow. What weoffer: Benefit Cafeteria (compensation for the gym/stomatology/psychological service &etc.); 100 %paid sick leaves; Paid vacation; Annual salary review (based onperformance); OKR-based bonus system; Individual annual training budget which allows tovisit paid conferences, training sessions, English lessons, workshops, etc.; Personal development plan; Corporate events and team-building activities; Free lunches at the office.