Senior CRM Manager in Autodoc

Senior CRM Manager віддалено We’re looking for anexperienced Senior CRM Manager tojoin our dynamic international team. Ifyou’re astrategic thinker with astrong CRM marketing background, proficient inrelevant tools we’d love tohear from you! Joinus inshaping and optimizing our CRM strategies todrive our marketing goals forward. Requirements: Proven track record with over 5years ofexperience inCRM marketing across various channels, including Email, Web, App pushes, and in-apps. Expertise inplanning, executing, and optimizing email marketing campaigns; Involvement oroversight incontent creation for various channels. Ability todevelop and implement CRM marketing strategies aligning with company-wide marketing goals. Proficiency in CRM marketing tools and platforms, such asEsputnik, Braze, Iterable, marketing automation platforms, and analytics tools. Strong analytical skills tointerpret CRM marketing performance metrics: ability tomake data-driven decisions and implement optimizations based onmetrics like open rates, click-through rates, and conversion rates. Solid understanding ofemail marketing regulations and best practices (CAN-SPAMAct, GDPR) . Ensuring email campaigns comply with legal requirements. Essential project management skills for coordinating with multiple teams and keeping campaigns ontrack. Proficiency inaudience segmentation techniques totailor email campaigns for different customer segments. Understanding ofhow email marketing integrates with CRM systems for personalized and automated campaigns. Responsibilities: Create and implement effective omnichannel CRM marketing strategies (email, app push, in-app, notification center) with anaudience ofmillions users, aligned with overall marketing goals. Constant work with segmentation, track segments, their dynamics and increase CLV Constant hypothesis generation, ABtests, evaluation and scaling Analyze CRM marketing performance metrics tomake informed decisions and optimize campaigns. Effectively coordinate with multiple teams, utilizing project management skills tokeep CRM campaigns ontrack. Apply audience segmentation techniques totailor CRM campaigns for diverse customer segments. Onboard and mentor Junior and Middle team members. What doweoffer? Competitive salaries based onyour professional experience Work inafast growing international company with stable employment Annual vacation and 1additional day off tocelebrate your birthday Mental Wellbeing Program— the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions Opportunities for advancement, further trainings (over 650 courses onsoft and hard skills onour e-learning platform) and coaching Free English and German language classes Flexible working hours and hybrid work Joinus today and let’s create asuccess story together!