Senior CRM Manager in Playtini

Hello 👋 Let's get to know each other! Playtini is a Ukrainian IT company that has been developing its own products and performing performance marketing in the iGaming field since 2014. And we are successful in this thanks to:・our team, which unites ambitious people who do what they love・our interaction in the format of a partnership that helps to grow and achieve results・our processes that are transparent and not burdened by bureaucracy・our products that meet modern trends and are interesting to work on. If you are close to it as much as we are, you can become Senior Retention Manager of our company. Your future tasks: ・segmentation of the audience, monthly planning and development of marketing activities for various segments and groups of users ・automation of personalized programs/logics for managing the user life cycle via Email, Push, SMS and other retention channels ・calculation of forecasts by activities and analysis of the effectiveness of the measures taken, segmental analysis of the effectiveness of marketing expenses・conducting A/B testing, working on improving metrics・analysis of the market and competitors, putting TK on the development team to implement new features for customer retention・interaction with the product team to improve the product. Your experience is relevant to us if you:・have 3+ years of experience in a similar position・have experience working on an iGaming product・have experience in developing and implementing marketing activities to retain and return players・understand basic approaches to A/B testing and hypothesis testing to optimize marketing activities・know the main marketing and niche indicators (LTV, ARPU, RR, CR, GGR, NGR, etc.)・have experience working with analytical tools. We offer:・office work format・comfortable and modern office with everything necessary for works (generator, starlink, shower, shelter)・full accounting support of FOP and payment of taxes by the company・paid 20 rest days and 10 sick days・massage services in the office・monetary gifts for celebrating family holidays and financial support in difficult situations in life・convenient and stress-free adaptation, where you know exactly what goals need to be achieved・participation in specialized conferences and thematic events・and as soon as we win - very bright teambuildings and corporate parties. Our further interaction will consist of the following stages: 1st stage: acquaintance with Talent Acquisition Manager 2nd stage: online interview 3rd stage: final interview.*We will be happy to review your resume and in case of maximum relevance of experience, we will contact you within 5 working days.