Senior CRM Manager in Growe

At Growe, we are confident in the iGaming and entertainment industry, bringing together brands around the world and gathering expertise from different markets.

We are focused on developing and implementing advanced technology platforms and payment solutions, facilitating the expansion and sustainable asset growth. We unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa and Latin America to providing exclusive conditions to our team players and extraordinary chances to win.

We are building a talented team that keeps us on the leading edge. positions in the field of technological and marketing achievements, constantly breaking new horizons.

At Growe there are no limits to ambition! We boldly break stereotypes, heading for unprecedented success in a constantly changing industry.

Are you ready to grow with us?

Growe is waiting for those who want to:

• Define CRM strategy for brands (Casino, Sport), create a CRM plan with activities for all customer life cycles;
• Plan , conduct and analyze advertising campaigns for activation, retention and reactivation of players;
• Analyze and create segments for promotional campaigns;
• Order design and texts of advertising campaigns;
• li>Determine the best approaches for player activation;
• Participate in hypothesis testing related to retention and activation rates;
• Make an overview of events (tournaments, sporting events) covering all key dates with promotions and messages;
• Create automated funnels for player retention;
• Monitor weekly and monthly retention metrics: retention rate, reactivation rate, churn, ATPU, ARPU, etc. ;
• Monitor weekly and monthly campaign performance metrics: usage conversion bonus, bid percentage, etc.;
• Increase communications metrics: OR emails, CR, CTOR, SMS delivery rate.
• li>

We need your professional experience:

• At least 3 years of experience as a CRM manager or in a similar position;
• Good understanding of markets and customer needs;
• Experience in conducting and optimizing communication campaigns;
• Understanding CRM technology and how user experience affects conversion;
• Proficiency in Excel, Google spreadsheets and presentations;
• Project Management skills;
• Proficiency in English at the Upper-Intermediate level.

We value:

• Responsibility, attention to details;
• Teamwork skills;
• Analytical abilities.
• /ul>

  We are looking for those who share our core values:

  • GROWE TOGETHER: Our team is our core value. We work together and support each other to achieve our common goals;
  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with Growe's success strategy;
  • BE READY FOR CHANGE : We see challenges as opportunities for growth and evolution. We adapt today to win tomorrow.

  What do we offer?

  • Benefit Cafeteria (gym/dentistry/psychologist compensation, etc.);
  • 100% paid sick leave;
  • Paid vacation;
  • Annual salary review (based on results );
  • Bonus system based on OKRs;
  • Individual annual budget for training, with the possibility of attending paid conferences, trainings, English language lessons, master classes, etc.;
  • li>Personal development plan;
  • Corporate and team building;
  • Free lunches in the office.

  English version:

  Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.

  We focus on developing and implementing cutting-edge technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed. We create a talented team, enabling us to maintain at the leading positions in technological and marketing achievements, constantly overcoming new horizons.

  At Growe, there are no limits to our ambitions! We boldly break stereotypes and strive for unparalleled achievements in an ever-changing industry.

  Are you ready to grow with us?

  Growe welcomes those who are excited to: Define a CRM strategy for brands (Casino, Sport), create a CRM plan with activities for all the customer lifecycles; >Plan, execute, and analyze promo campaigns for players' activation, retention, and reactivation;

• Analyze and create segments for promo campaigns;
• Make requests for the design and texts for promotions ;
• Define the best approaches for players' activation;
• Participate in hypothesis testing connected with the retention and activation-connected metrics;
• Make review the events ( tournaments, sports events), covering all major dates with promotions and communications;
• Create automated funnels for player retention;
• Track on a weekly and monthly basis retention-based metrics: retention rate , reactivation rate, churn rate, ATPU, ARPU, etc.;
• Track campaigns' performance metrics weekly and monthly: conversion of use bonus, % wagered, etc;
• Increase the communications metrics: emails OR, CR, CTOR, SMS delivery rate.

We need your professional experience:

• At least 3 + years of experience as CRM Manager or a similar role;
• Good understanding of market and customer needs;
• Experience with running and optimizing communication campaigns;
• Understanding of technology in CRM and how user experience impacts conversion;
• Proficiency in Excel, Google spreadsheet and Slides;
• Project management skills;
• At least an Upper- intermediate level of English. We appreciate if you have those personal features: Responsibility, attention to detail; li>
• Analytical skills;
• Teamwork skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);
• 100 % paid sick leaves;
• Paid vacation;
• Annual salary review (based on performance);
• OKR-based bonus system;
• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;
• Personal development plan;
• Corporate events and team-building activities;
• Free lunches at the office.