Senior Copywriter in Rightworks

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. Thousands of Firms and SMBs count on us to run their business every day.We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.Job OverviewOur in-house agency is looking for a Senior Copywriter to get on board and hit the ground running. Reporting to our Sr. Manager of Content, you will:Concept and write copy for prospect- and customer-facing marketing projects, including website copy, email campaigns, banner ads, sales collateral, video and more.Partner with the design team to craft on-brand, on-strategy campaigns.Interpret copywriting briefs to understand project requirements and KPIs.Collaborate with marketing leads, corporate communications, content strategy and other members of the writing team to foster the creation of top-performing copy (e.g., headlines, landing pages, PR promotions).Regularly solicit feedback from key requestors to adapt messaging accordingly and in a timely manner.Monitor materials through pre- and post-production to measure and evaluate success.About you:Seven to 10 years of copywriting experience (no content or UX writers, please).Internal creative team experience is required; agency experience is a plus.Expertise in executing creative campaigns across the entire marketing funnel, primarily focused on digital.Ability to take B2B messaging and humanize it through your words and tone of voice to match and enhance our brand voice.Comfortable taking the lead in strategy and messaging discussions with internal marketing clients.Ability to work in a self-directed work culture and meet expectations and deadlines.Portfolio that shows a range of campaigns, including: Digital campaigns with email promotions, banner ads, social ads, websites, etc.Media campaigns with scripting for both animated videos (e.g., product teasers and explainers) as well as live-action videos (e.g., customer testimonials).Link to portfolio required.While not required, any experience in the tax and accounting profession will warrant special consideration.BenefitsTo provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer!This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.Powered by JazzHRXR5hPJd5yo Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Маркетинг, Связи с общественностью и Литературный и редакторский труд Отрасли Интернет-издательство