Senior Brand Manager in Lyustdorf, TOV

National leader among producers of dairy products "Firma Lustdorf" LLC, a company that adheres to traditions and modern quality standards, manufactures more than 100 names of products under well-known trademarks: "Selyanske", "To health", "Buryonka", "Smachno chef", "Vesela buryonka", "Despicable Me", "Green Smile" invites a responsible and experienced professional to the position of:

Senior Brand Manager

Main duties and responsibilities:

Responsibility for strategic development and operational management of the brand in order to ensure sustainable growth in sales, market share and profitability. The role involves leadership in forming a long-term brand vision, creating a differentiated positioning, effective management of resources and a team.

1. Strategic brand development:

• Formation of a long-term brand strategy and a roadmap for its implementation.
• Definition and construction of brand architecture, value proposition and positioning of the brand in accordance with the corporate strategy.
• Development of a portfolio strategy: a balance between the main, innovative and supporting SKUs.
• Conducting a strategic analysis of the category, consumers, competitors, price trends, insights.

1. Development and management of the brand:

• Building brand capital (brand equity), control of its dynamics through KPI: knowledge, purchase consideration, loyalty
• Brand life cycle management, participation in new product development (NPD), rebranding, restyling, redesign of packaging.
• Innovative project management: initiation, briefing, execution control, post-launch evaluation.
• Ensuring consistency of tone of voice and visual identity of the brand at all points of contact.

1. Communications and media:

• Participation in the creation of communication strategies and 360° campaigns (ATL, BTL, digital, PR, events).
• Development and adaptation of creative concepts, media briefs and content plans.
• Management of agencies (creative, media, PR, digital): task setting, quality control, effectiveness.
• Analysis of the effectiveness of marketing activities (ROI, media performance).

1. Financial management

• Planning, monitoring and control of the marketing budget, ensuring return on investment (ROMI) related departments (sales, finance, production, trade marketing).
• Interaction with top management:
• Preparation andconducting brand portfolio presentations for top management, external partners, distributors.
• Participation in annual business planning, forecasting sales volumes and determining strategic priorities.

General requirements:

• Educationa: Higher (bachelor, master's degree)
• Work experience: 6-8+ years of experience in FMCG / category marketing, of which at least 2-3 years in the position of Brand Manager / Senior Brand Manager.
• Experience in managing the full cycle of a brand — from strategy development to implementation of communications and analysis of results.
• Practical experience in launching new products, working with insights, brand architecture, P&L management.
• Successful experience of cooperation with creative, media and digital agencies.
• Experience of leading a team or mentoring junior specialists.
• Experience of working with data (Nielsen / GfK / Kantar) is desirable.

Professional skills:

• Strategic thinking, systematic and analytical.
• Brand ownership building framework (pyramid brand, key brand, etc.).
• Consumer analytics and segmentation
• Comprehensive communication planning (360°)
• Knowledge of modern digital marketing tools and their integration into the overall communication strategy.
• Ability to work with P&L, form budgets, argue business cases.
• Strong presentation skills, the ability to communicate convincingly at the top management level.

Personal qualities:              

• A leader with a proactive position who takes responsibility and knows how to justify his decisions.
• High level of emotional intelligence, the ability to work effectively with different types of people.
• Commercial intuition, entrepreneurial thinking.
• Creativity and flexibility of thinking while maintaining structure.
• Ability to work in conditions of uncertainty, adapt to changes.
• Inspiration to develop a team, mentor, share knowledge.

Knowledge of languages:     

• Fluent command of competent Ukrainian language
• English is not inferior level B1-B2

Additional wishes for professional competencies:

• Innovation management
• Understanding marketing metrics and performance principles (ROI, ROMI, KPIs of brand health).
• Cross-functional leadership
• Team development and mentoring

We we offer:

• Perspective and dynamic work with a leading brand in a professional team.
• Opportunities for personal and professional development.
• Full-time employment with a possible hybrid work schedule.
• Competitive salary (based on the results of the interview).
• A team of like-minded people, transparency of decisions and openness in communications
• Official employment, social guarantees

If you are ready to join our team, send your resume and motivation letter to the e-mail address: [email protected] with the subject line " Senior BreSun Manager ".

Firma Lustdorf LLP is an employer that provides equal opportunities to all candidates and employees, and does not discriminate based on race, skin color, religion, sex, nationality, political beliefs, sexual orientation, gender identity, family status, disability, genetic information, age, trade union membership or other factors unrelated to the performance of professional duties.

We will be glad to see you in our Team!