Senior Brand Manager in Vodafone Ukrayina

Vodafone Ukraine is a world-class company that occupies a leading position in the field of technology and telecommunications, implements innovations in all areas of activity.

The key to the success of Vodafone Ukraine is our employees. That is why we are looking for goal-oriented and open-minded like-minded people with a desire to create projects that bring the future closer.

Responsibilities

• Coordinate and implement the Vodafone national brand marketing strategy - from idea to launch, from campaign to measurable results
• Create and develop commercial initiatives (tariffs, promos, digital products, services, promotions, innovations) that form profit, emotional connection and brand recognition
• Lead the launch of large-scale advertising campaigns that become part of the cultural code of the country - on TV, digital, outdoor, in social networks
• Develop brand plan and communication strategies in close cooperation with media, digital and product teams
• Brief agencies, define creative and strategic KPIs, monitor implementation and achieve the highest quality at all stages
• Conduct market research and test new products to find market-opening insights
• Analyze media and creative effectiveness based on Brand Track, NPS, digital analytics and sales data
• Segment the mass market, find drivers of consumer behavior and create relevant offers for different audiences
• Form business recommendations that directly affect revenue growth, attract new users and reduce churn
• Manage a team of brand managers, develop their potential, inspire bold ideas and quick actions

Requirements

• 3+ years of experience in a similar position in a large company with an intensive product cycle (FMCG, tech, telecom, digital)
• Strong strategic thinking and deep understanding of branding, communications and performance marketing
• Practical experience of launching national campaigns - from brief to performance analysis
• Experience managing a brand or product portfolio with nationwide reach
• Experience of cooperation with creative, media and research agencies
• High level of independence, speed of decision-making and ability to operate in an environment of constant change
• Confident presentation skills and experience working with top management
• Management experience - team building, potential development, building trust and pace
• Education in marketing, communications, economics or related disciplines

We offer:

• A team of like-minded people, transparency of decisions and openness in communication
• Official employment, social guarantees
• Flexible work schedule and remote working days
• 31 calendar days of vacation
• Medical corporate insurance and wellness
• Free mobile communication
• A profitable tariff plan from Vodafone for the family
• Professional training at the expense of the employer
• Active corporate life

If you are interested in this position, send us your resume with salary expectations.