SEM Specialist in International Development Resources

SEM Specialist creates, manages, and optimizes PPC advertising campaigns on Search Engines, Display Networks, and Social Media platforms including Google, MSN/Yahoo, Facebook, Twitter, YouTube, LinkedIn and other networks.

RESPONSIBILITIES:

• Manage campaigns from proposals through development, testing, execution, and completion against client goals
• Oversee and plan client advertising PPC budgets across vendors, time-scheduled flights, and among programs/services/offerings Set and optimize bids at the keyword, placement, ad set, device, geographic, and other levels
• Keyword, display, and social targeting portfolio development and refinement
• Develop effective plans to optimize conversion rates and maximize client ROAS
• Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns
• Implement cohesive testing strategy for each element of campaigns
• Generate accurate and informative periodic internal and external reporting
• Readiness to work in the office from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

This position requires the ability to follow processes, attention to detail, awareness, and research & problem-solving skills. Candidates must be data-driven and will be administered job-specific custom Excel testing during the interview process.

QUALIFICATIONS & SKILLS:

• Knowledge of Google Ads a plus
• Advanced Excel skills including pivot tables, vlookups, and macros
• Strong communication skills
• Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines
• Problem-solving and analytical skills coupled with the ability to act independently across competing priorities
• Strong acumen for applying critical thinking and analytics to formulate and test hypothesis
• Ability to manage multiple projects/campaigns across internal teams

EDUCATION & EXPERIENCE:

• Associated Degree required Bachelors degree preferred
• 0-2 years of experience in digital marketing, paid social media advertising, and user analytics

We offer:

• Great office location 3 minutes from Pecherska metro station and great office conditions;
• Comfortable working place;
• Medical insurance after the trial period ending;
• Team-building activities;
• Personal thermo cup
• 24 paid vacation days per year;
• 5 paid sick leave days per year.

SELECTION GUIDELINES:

Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.