sales development representative / leadgen in IT in ProActiveMode

We are looking for a talented Sales Development Representative to build and manage a steady flow of inbound and outbound leads through Upwork and LinkedIn.

The ideal candidate has proven B2B lead generation experience in the US, EU and Canada markets, hands-on experience with Upwork and/or LinkedIn, strong analytical skills as well as a creative, data-driven approach to building, optimizing and scaling pipelines.

Key Responsibilities
Upwork Lead Generation and Account Development

• Independently prospect and identify potential clients on Upwork by pre-qualifying jobs against company and ICP criteria.

• Write personalized cover letters and proposals that address client needs and clearly highlight our value proposition.

• Develop, test and optimize proposal strategies to increase the number of projects received.

• Conduct A/B testing of proposals, messaging and positioning.

• Maintain Top Rated / 100% customer satisfaction status through timely communication, quality interaction and positive customer feedback.

• Track key metrics and continuously improve outreach effectiveness.

LinkedIn and outbound prospecting

• Identify and research potential customers in the US and EU markets using LinkedIn Sales Navigator, databases and other prospecting tools.

• Build and launch targeted outbound campaigns through LinkedIn, email and other relevant channels.

• Create, test and refine personalized messages to maximize response and engagement.

• Work with CRM systems (HubSpot / Salesforce / Pipedrive or similar) to manage, track and report on leads.

• Qualify leads and communicate them to the Sales team with a clear description of ICP compliance and potential of opportunities.

Important notes

• Closing deals is not included in the responsibilities.

• Role focused on research, lead generation and pipeline building.

• No aggressive selling.

Requirements candidate

• Work experience of 1 year or more (candidates without previous experience are also considered).

• Strong communication skills.

• English at Upper-Intermediate level or above (oral and written).

• Practical experience with Upwork.

companies with transparent financial motivation tied to efficiency.

• Friendly, professional and empathetic team environment.

• Autonomy, trust and etc.keen to experiment with new approaches and campaigns.

If you are looking for professional development in a friendly environment and you are inspired by creative challenges - we would be glad to meet you.