Job descriptionFintech project that has been working on the Ukrainian non-bank lending market since 2018. We are looking for a specialist for the position: "PPC specialist", who is interested in stable work in progressive company.Responsibilities:Setting up Google Ads campaigns: starting from scratch (with availability of cases) and management, writing ads, keyword selection, competitive analysis, desired experience of moderation in the "gray niche";Communication with Google representatives;Writ
Job description
Fintech project that has been working on the Ukrainian non-bank lending market since 2018. We are looking for a specialist for the position: "PPC specialist", who is interested in stable work in progressive company.
Responsibilities:
- Setting up Google Ads campaigns: starting from scratch (with availability of cases) and management, writing ads, keyword selection, competitive analysis, desired experience of moderation in the "gray niche";
- Communication with Google representatives;
- Writing TOR for landing pages ;
- Working with semantics: analysis, expansion, negative words;
- Analytics of campaigns: identifying strengths and weaknesses, ensuring the correct allocation of the budget, scaling RK;
- Evaluation and adjustment of strategies to improve the effectiveness of campaigns: bids, keywords, creatives, landing pages;
- Monitoring the activity of competitors;
- Setting up analytics (with conversions from CRM) and its attribution ;
- Optimization of advertising campaigns to achieve KPI;
- Management and control of budgets in advertising offices;
- Preparation of reports.
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Requirements:- Practical experience: from 2 years of working with Google Ads;
- Management skills by several projects;
- Technical skills: knowledge of Google Analytics, experience with setting up analytics, understanding the reasons for blocking and how to prevent them
- Understanding Performance Max is desirable;
- Knowledge Excel, Google Sheets, ability to work with a large amount of data;
- Initiative and responsibility.
We offer:< /b>
- Competitive salary;
- Opportunity for development and career growth;
- Friendly and professional team;
- Modern office in the center of Kyiv (hybrid) or remote work